College Intern

2 weeks ago

Troy, United States Henry Ford Health System Full time

Internship opportunity June - mid August.

This position will be hybrid, involving a combination of remote and onsite work in Troy, MI*.

*Travel expense reimbursement not provided for required in person work.

GENERAL SUMMARY:

The Digital Marketing Intern plays a crucial role in executing our company's digital marketing strategy. The Digital Marketing Intern will assist in developing engaging digital marketing strategies and help to optimize digital campaigns, across paid and organic media. They are a creative scientist, continually evaluating and improving digital media effectiveness, ensuring adherence to best practices, analyzing digital landscapes, and creating and implementing optimization strategies. The Digital Marketing Intern's primary responsibility is to assist with social media content ideation and creation and help with other projects across marketing channels such as email, text and web.

The role requires strong communication skills, timeliness, attention to detail, and critical thinking to ensure accuracy and continuous improvement of digital marketing efforts.

DUTIES AND RESPONSIBILITIES: Intern activities may include some or all of the following:

•Assist with social media strategy execution.

•Assist with media campaigns as needed, including Paid Search and Social Advertising.

•Assist with email and text campaigns.

•Assist with content management for blog.

•Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimization.

•Perform market and client research.

•Work with all team members to resolve problems.

EDUCATION/EXPERIENCE REQUIRED:

•Currently pursuing a bachelor's or master's degree in Communications, Public Relations, Marketing, Computer Science or a closely related field of study.

•Some knowledge of social media strategy execution outside of just personal use.

•Knowledge of Google Analytics.

•Advanced computer skills, particularly Microsoft Word, Excel and PowerPoint.

•A strong work ethic and team mentality including professional presentation, timeliness, discipline and behavior.

•Resourcefulness and ability to work independently to problem solve.

Preferred Qualifications

•Applicable course work in Digital Marketing.

•Experience with tagging, link building, user experience, content management and optimization tools.

•Strong communication and writing skills; comfortable creating original content.

•Knowledge of social media platforms and schedulers like Hootsuite.

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