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Marketing Channel Delivery North America Sr. Manager

4 months ago

Collegeville, United States Pfizer Full time

In keeping with Pfizer's purpose to deliver breakthroughs that change patients' lives, Commercial Operations is responsible for enabling transformational marketing capabilities. One of the most critical drivers of this transformation is delivering a compelling experience on owned services and platforms so HCPs and patients can engage with Pfizer through an omnichannel approach.

This senior manager role is responsible for driving content enablement across marketing channels while delivering quality at scale. The candidate will partner with commercial and/or medical team stakeholders to plan, prioritize and enable content across supported channels with a focus on websites (such as PfizerPro, patient sites and Pfizer Medical site). Additionally, this role is also responsible for enabling and supporting end-to-end content delivery on Adobe platforms.

Enables the operationalization, utilization and enhancement of aligned channels and portals (e.g. patient sites and PfizerPro) for HCPs and patients in North America to engage with messaging, register to receive follow-on communications and/or access additional Pfizer products and services.

Collaborates with cross-functional partners to influence achievement of campaign goals:

Partners with marketing to translate brand marketing strategies into channel strategies by leveraging platform and channel knowledge

Partners with Digital Omnichannel Solutions and Services team to ensure appropriate project prioritization, adherence to process and allocation of resources

Builds and manages relationships with agency partners

Facilitates communications on channel enhancements and process changes to local stakeholders as needed

Responsible for campaign execution:

Manages development of new campaigns/sites as well as updates to existing sites

Drives branding guideline adoption and adherence by supporting pull-through of available campaign assets

Ensures the collection and provision of campaign metrics and service delivery data to support campaign and service delivery optimization

Identifies, analyzes, and solves problems escalating as appropriate

Drives efficient processes and utilization of tools:

Drives and supports the usage of service delivery tools, platforms and processes

Supports the rollout and adoption of new Adobe tools and processes

Identifies and appropriately escalates needs and opportunities for process enhancement, branding assets or operational support

Qualifications:

Bachelor's degree required, with 7+ years' experience

Ability to deliver large scale, complex channel operations

Experience in managing projects (Agile experience preferred but not required)

Multichannel marketing experience, including digital channels and a good understanding of the omnichannel mix and channel-enabling technologies

Proven leadership of managing in-sourced and/or outsourced multichannel service provision

Proven track record of developing collaborative and productive relationships with key stakeholders in a matrix setting

Experience in pharmaceuticals and/or other regulated industries

Strong operational skills to problem solve, drive efficiency and improvement

Other Job Details:

Last Day to Apply: June 11, 2024

Additional Locations: Any US Commercial PFE Site

Position is hybrid and will require to work 2 to 3 days per week from site

Not eligible for Relocation Package

Eligible for employee referral bonus

The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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