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Product Marketer
3 months ago
About The Role
InvestCloud is driven by a single purpose: to build the future of wealth technology.
In this role, you will be responsible for crafting compelling product messaging and strategies, conducting market research, and collaborating closely with cross-functional teams to drive product success. Your expertise in market analysis, competitive intelligence, and go-to-market planning will be essential in promoting our products to a global audience. If you're a results-oriented marketer with a passion for innovation and a proven track record in product marketing, we invite you to apply and be a key driver in our company's growth.
What does a great Product Marketer do?
A successful Product Marketer effectively assists with executing the marketing strategy to drive brand awareness, generate demand, and support revenue growth for specific product lines.
How you will provide meaningful contributions:
Work closely with product teams to gain an in-depth understanding of complex products and identify unique selling points.
Assist with developing compelling product messaging and content by becoming an expert for our customers, understanding industry pain-points, and criteria for purchasing.
Translate technical product details into compelling and easily understandable messaging for non-technical audiences.
Identify and engage with industry analysts to build relationships and gather insights to inform marketing strategies.
Support the creation and implementation of impactful product demos.
Assist with product launches, competitive intel, product roadmap and marketing release.
Support sales through the development of sales enablement programs and materials to educate prospects and customers on our product differentiators.
Partner closely with product and sales leadership to understand the product strategy, competitive landscape, and to develop go-to-market plans for new products and solutions.
Adapt product messaging, content, and marketing materials to resonate with international audiences, considering cultural nuances and regional preferences.
Identify and evaluate industry-specific awards, recognizing opportunities to showcase the company's products and innovations.
Collaborate with the product team to select the most compelling and award-worthy products and features.
Create and coordinate award submission packages, highlighting the product's unique selling points, impact, and benefits.
Track and measure the success of award submissions, including the number of awards received and the impact on brand recognition and sales.
Performs other duties as assigned.
Basic Qualifications for Consideration:
Bachelor’s degree marketing or similar fields
5-10 years of experience in marketing enterprise-level software products
Lead various type of projects that include large and complex product rollouts.
Excellent communication skills and proven ability to work with our clients’ senior management levels.
Proven leadership around Innovation.
Proven presentation, interpersonal communication, and organizational skills and proven ability to communicate our value proposition.
Proven multi-tasking, time-management, project management, problem-solving and team-building skills within complex environments.
A proven record in performing well in a fast-paced environment and organizational skills to balance multiple projects with tight deadlines successfully.
Preferred Skills / Experience
Knowledge of the financial services industry.
SaaS experience preferred.
Experience working with analyst.
Knowledge of Financial Technology providers for products such as Investor Experiences, Advisor Experiences, Financial Planning, Portfolio Management, and Trading systems that exist in the market.
Worked within smaller product marketing teams having developed a wide range of skills (i.e. messaging, sales collateral creation, sales enablement, product demos, product launches, competitive intel, product roadmap and release marketing).
About InvestCloud
InvestCloud is the global technology leader in digital transformations for the financial services industry, supporting over $6 trillion of assets with over 550 direct clients, from wealth managers, institutional investors and asset managers to family offices, asset services companies, financial platforms, and banks. InvestCloud specializes in digital platforms that enable the development of financial solutions, pre-integrated into the cloud. The company offers on-demand client experiences and intuitive operations solutions using an ever-expanding suite of modular products, resulting in best-in-class experiences for the financial services industry. Headquartered in Los Angeles, InvestCloud has over 20 global offices including New York, London, Geneva, Singapore, Tokyo, and Sydney. InvestCloud is backed by Motive Partners (together with its affiliates) and Clearlake Capital Group, L.P. (together with its affiliates). For more information, visitInvestCloud.com.
The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on the applicant’s geographic location. Salary range: $100-150k
InvestCloud is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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