Senior Brand Manager, Elmer's

2 weeks ago

Atlanta, United States Yankee Candle Full time

Job Description - Senior Brand Manager, Elmer's (2402438) Senior Brand Manager, Elmer's

Job Number:

2402438

United States-Georgia-Atlanta Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace. Elmer's: Elmer's is proud to be the brand that teachers and parents trust to inspire kids’ creativity and support development through hands-on play. For 70 years, Elmer’s has been the reliable and safe choice for kids and crafters to unlock their imaginations. From the iconic classroom favorite School Glue to the latest innovation in the fast-evolving world of Slime and multi-sensorial play, Elmer’s has been the partner in fostering curiosity and turning ideas into reality. Elmer’s celebrates the magic of making by inspiring people to create their way and experiment through fun, hands-on play. Position Summary: The Senior Brand Manager, US - Elmer's position is a critical leadership role in the Learning & Development segment with P&L responsibility for Foods Division and leadership of the marketing function with a focus on delivering current year financial goals and preparing to deliver the upcoming year. The ideal candidate will bring 8+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities: Assist leadership in building the annual brand plans by supporting with data, insights and reporting to help understand business performance and formulate actions for improvement Lead initiatives that impact the Sharpie P&L statement and develop financial management skills. Demonstrated evidence of translating business priorities into brand objectives, strategies and plans. Understand how to effectively inspire and delight consumers through product performance, pricing and positioning. Lead market share and business reporting. Leverage all Newell data sources to understand brand health, identify winning and losing propositions quickly and make recommendations for initiatives to grow the business. Identify opportunities to grow the base business and lead the brand cross functional team to execute the plan in place to achieve growth targets with a focus on base business drivers (distribution, pricing, promotion, merchandising and advertising) Partner with category strategy and category development to build growth programs for retailers that simultaneously drive category growth and Newell brand growth Strong cross functional leadership and proven success leading projects and delivering on time Understanding of the eCommerce channel and ability to support media mix and assortment recommendations Attract and retain top talent; Build a high performance team Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc. Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making. Able to leverage google analytics, search information, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancements Familiar with performance marketing. Able to utilize the data to check for progress against goal delivery. Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Writing brands. Required Experience/Qualifications: 8+ years of brand management experience including deep marketing, innovation and general management experience. Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading people and coaching for continued growth and success Industry experience in CPG and hardlines, with proven ability to be successful with both. Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels. Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks) Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales. Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform. Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law. to view the “EEO is the Law” poster and additional EEO information.Click here

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