Digital Content Specialist

2 weeks ago

Cincinnati, United States YMCA Full time

Join our team, and play a pivotal role in enhancing our presence within the community through compelling content creation.

Job Description

Are you a creative individual with a passion for storytelling and community engagement? Join our team at the YMCA of Greater Cincinnati, and play a pivotal role in enhancing our presence within the community through compelling content creation. We are seeking an entrepreneurial-minded individual to manage & curate engaging content across our social media platforms, website, and communication channels.

Qualifications

  • Bachelor's degree in related field preferred.
  • Minimum two (2) years experience in creating video content for marketing purposes.
  • Prior experience in photography, storytelling, and/or graphic design helpful.
  • Familiarity with Adobe Illustrator, InDesign & WordPress a plus.
  • Excellent written & verbal communication skills, with the ability to tailor content for diverse audiences.
  • Strong organization & project management abilities, with the capacity to handle multiple deadlines effectively.
  • Demonstrated technical aptitude & the ability to quickly adapt to new tools & technologies.
  • Proven problem-solving skills in a fast-paced, deadline-driven environment.
Essential Functions
  • Visit local YMCA branches & center during programs and special events to capture promotional & storytelling content. Flexibility for occasional weekend and/or evening hours is required.
  • Craft informatve & captivating short-form videos to spotlight our programs & classes.
  • Develop & implement monthly content plans that resonate with our target audiences while aligning with the organization's goals & brand identity.
  • Collaborate with branches & other association departments to ensure website content remains current & engaging.
  • Monitor digital analytics & business data to make informed recommendations for optimizing marketing efforts.
  • Utilize content management services to strategically promote the YMCA across various digital channels, including web & social media.
  • Uphold established Association standards to maintain brand consistency.
  • Manage internal digital signage for branch locations, and assist with other marketing requests as needed.


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