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Director, Product Marketing

2 months ago

Hudson, United States PartsSource Full time

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers equipment owners to maximize equipment availability for patient care and automates the procurement of parts, services and training through a digital experience.

PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On® and this common ground is the foundation of our success. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

If you love challenging the status quo, join our team of innovators working together to transform the medical equipment supply chain. With our rapid growth, you will have ongoing opportunities to explore new paths, develop your skills and achieve your potential.

As the Director, Product Marketing (Parts), you will be responsible for the Parts marketing strategy of the portfolio which covers customer profiles across several of our key segments. In particular, the Product Marketing leader is responsible for the end-to-end commercialization process from marketing campaign scope definition, value proposition and commercial deployment. The Product Marketing leader identifies and develops opportunities for growth and profit margin. This individual will also partner with the Product, Commercial, and Sales Operations teams to establish key partnerships and work cross functionally.

What you'll do
•Achievement of new orders and market share objectives for the product (or product segment) through the development and execution of the parts product marketing planincluding integrated marketing campaigns and suggested tactics with pipeline growth objectives.
•Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
•Quantifying and prioritizing market opportunity
•Understanding clinical, patient & operational / financial needs & buying behavior of the customer segment
•Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
•Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers' clinical and economic needs, values and desired benefits.
•Working with teams cross functionally to provide input to the product development roadmap and to develop, test and prototype new product ideas.
•Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
•Work with your Marketing counterparts to define campaign tactics (e.g., email, events, webinar, etc.) to drive pipeline growth
•Developing programs that improve the customer experience of the installed base in support of installed base retention.
•Utilizing best practice marketing skills and process to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow market segment
•Collaborating with Brand partners to develop a communications plan in support of the marketing objective(s).

What you'll bring
•Bachelor's degree in marketing, business administration or other related fields
•Minimum of 10 years' experience in MR, medical devices marketing or sales or related field
•Strong communication and influential skills as the role interacts with technical experts such as engineers and externally with high profile customers
•Previous sales or marketing experience in healthcare equipment/imaging equipment
•Thought leadership skills to motivate and/or influence teams and shape/lead growth vision and marketing strategy - ability to lead a team of direct and indirect reports
•Strong analytical and process skills

Benefits & Perks

  • Competitive compensation package with base pay, incentives, equity, and comprehensive benefits (401k match, health benefits, college debt reduction, etc.).
  • Inclusive and diverse community of passionate professionals.
  • Opportunities for growth in a fast-growing company committed to developing employees' careers.
  • Dynamic hybrid work environment that balances flexibility, collaboration, and productivity.
Interested?

We'd love to hear from you Submit your resume and an optional cover letter explaining why you'd be a great fit.

PartsSource values diversity and is committed to Equal Employment Opportunity, ensuring decisions are made regardless of race, gender, disability, or background. We welcome applicants from all walks of life and are dedicated to providing an accessible hiring process for everyone.

Legal authorization to work in the U.S. is required.

About PartsSource

PartsSource automates the procurement of parts, services, and training, supporting healthcare technology management professionals in mission-critical equipment maintenance. With a seamless ordering experience, preferred pricing, and advanced analytics, we empower customers with supply chain intelligence.

Since 2001, PartsSource has evolved into a leader in healthcare technology supply chain management, now serving over half of U.S. hospitals. Bain Capital's 2021 investment further accelerates our growth and impact on the healthcare industry.

Read more about us here:
  • PartsSource Named to Newsweek's List of the Top 200 America's Most Loved Workplaces for 2024
  • PartsSource Named One of the Top 100 Healthcare Technology Companies of 2023
  • WSJ: Bain Capital Private Equity Scoops Up PartsSource