Division Marketing Specialist

Description We are seeking an experienced marketing professional to champion the division marketing programs and initiatives, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards for its 5+ million square-foot full-service Nashville office building portfolio. KEY RESPONSIBILITIES: Marketing Strategy & Execution: * Coordinate and implement overall marketing initiatives for the division * Prepare the annual marketing budget and reconcile monthly expenses * Track and report on local marketing program performance and ROI * Identify partnership marketing opportunities and external initiatives to leverage assets Creative Development & Brand Management * Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs * Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media) * Ensure brand consistency across all platforms and materials * Manage promotional item purchases and inventory for gifts and events Digital Marketing & Online Presence * Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution * Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.) * Update and manage property pages on the company website * Maintain and update CRM and marketing database (Salesforce) Leasing Support & Sales Enablement * Develop and maintain detailed familiarity with all properties and suites in the division * Create or update leasing proposal template designs and prospect tracking * Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours * Track set-up and standards of vacant space presentation Event Planning & Customer Engagement * Plan and coordinate broker and office social events * Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed Collaboration & Cross-Functional Coordination * Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives * Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience). * Support special projects as needed Education & Experience * Bachelor's degree in Marketing, Communications, Business, or related field * 3-5 years of experience in marketing or a similar role involving property marketing and branding * Experience managing marketing budgets and tracking ROI * Event planning or corporate event coordination experience is a plus * Proficient in Social Media marketing including LinkedIn, Instagram, etc * Experience working in commercial real estate (a plus but not required) Technical Skills * Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to PowerPoint, Word, and Excel * Familiarity with CRM systems (Salesforce preferred). * Strong understanding of email marketing platforms and digital marketing tools * Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required Marketing & Communication Skills * Strong written and verbal communication skills * Ability to create compelling marketing collateral and messaging * Understanding of brand consistency and design principles * Ability to manage social media and e-marketing strategies on LinkedIn and Instagram Organizational & Project Management Skills * Excellent organizational skills with the ability to manage multiple projects simultaneously. * Strong attention to detail and accuracy * Proven ability to meet deadlines and coordinate with multiple stakeholders. Interpersonal & Team Collaboration * Strong interpersonal skills and a customer-service mindset * Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests * Ability to work independently and collaboratively in a fast-paced environment Why Join Us? At Highwoods, we're more than just a commercial real estate company-we're in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities. What Sets Us Apart As part of the Highwoods team, you're not just taking on a job; you're joining a culture that values integrity, collaboration, and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this culture-it's not just words on a page, but a way of working and living every day. When you join Highwoods, you'll bring your unique skills, experiences, and values to life through our shared mission. Together, we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact. Our Vision in Action People-Focused Culture: As a Highwoods teammate, you'll work in a supportive environment where your growth and success are as important as that of our customers. Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers, their teams, and our shareholders. Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish. Ready to make an impact? Join us as we lead the evolution of commercial real estate for the benefit of our customers, communities, and investors. Let's create exceptional experiences and environments together. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.