Digital Marketing Specialist

Digital Marketing SpecialistWe are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams. Payrate: $90-100kDuties & ResponsibilitiesManage and execute updates and revisions to existing landing pages.Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.Communicate test results, performance insights, and recommendations to stakeholders.Ensure all activities are conducted in accordance with risk and compliance policies and procedures.Skills & QualificationsSolid understanding of landing page best practices and conversion rate optimization (CRO) principles.Hands-on experience with A/B testing methodologies and tools.Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).Proficiency in Adobe Experience Manager.Strong analytical, problem-solving, and communication skills.Ability to collaborate effectively with cross-functional teams.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).Education & ExperienceBachelor's degree or equivalent experience.6+ years of experience in a digital marketing role with a strong focus on landing page optimization.Proven experience in developing, managing, and optimizing landing pages.To ApplyUse the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.Diversity Inclusion & Customer Service StatementTeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.Global HQ6402 Arlington Blvd, Suite 1020 Falls Church, VA 22042