Lifecycle Marketing Manager

1 month ago

Boston, United States NetVirta, Inc. Full time

NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail).

About the role:

We're seeking a creative and strategic Lifecycle Marketing Manager to join our team to help our consumer-facing efforts. As Lifecycle Marketing Manager, you'll own the communication strategy with our users at every stage of the funnel via email marketing and push notifications to retain and engage users. If you have experience building out complex email segmentation and creating high-performing automation and campaigns, then keep reading.

This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Lifecycle Marketing Manager will report to the Marketing Director.

Responsibilities

    • Develop and execute comprehensive lifecycle marketing strategies to nurture and engage users throughout their journey with our app, from onboarding to retention and reactivation, leveraging email marketing and push notifications.
    • Own the end-to-end execution of email marketing campaigns, including campaign planning, content creation, segmentation, scheduling, and deployment, ensuring alignment with business objectives and user segmentation strategies.
    • Build and maintain sophisticated email segmentation models based on user behavior, demographics, and engagement metrics, leveraging data insights to personalize messaging and drive user engagement and conversion.
    • Create high-performing email automation and drip campaigns, including welcome series, re-engagement campaigns, and win-back sequences, to optimize user retention and drive growth.
    • Monitor and analyze email performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution, using data insights to iterate on strategies and optimize campaign performance.
    • Develop and implement push notification strategies to complement email marketing efforts, delivering timely and relevant messages to users across mobile and web platforms to drive app engagement and retention.
    • Collaborate cross-functionally with product, design, and data analytics teams to identify opportunities for improving the user experience and optimizing lifecycle marketing initiatives based on user feedback and behavioral insights.
    • Stay informed about industry best practices, emerging trends, and innovations in lifecycle marketing and user engagement, continuously evaluating and adopting new tools, technologies, and strategies to maintain a competitive edge.
Preferred Skills & Experience
    • Bachelor's degree in marketing, communications, business administration, or a related field.
    • Proven track record of 3-5 years in lifecycle marketing roles, with experience in developing and executing lifecycle marketing strategies within the B2C sector, preferably in the fashion or tech industry.
    • Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign performance and drive business results.
    • Proficiency in email marketing platforms and marketing automation tools, such as Klaviyo, Braze, Hubspot or Mailchimp, with hands-on experience building and deploying email campaigns and automations.
    • Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with target audiences and drives engagement and conversion.
    • Detail-oriented with a commitment to quality and accuracy, ensuring all email campaigns and communications adhere to brand guidelines, messaging standards, and legal requirements.
    • Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
    • Collaborative team player with a proactive and adaptable mindset, capable of thriving in a collaborative team environment and working independently to drive results and achieve business objectives.
Benefits
    • Your choice of comprehensive benefits for you and your family's health, dental, vision
    • Paid time off for federal holidays
    • Competitive pay, stock options, and annual bonus eligibility
    • Significant opportunity for promotion or additional responsibilities as the company grows rapidly
    • Office location in the heart of Boston with convenience to the MBTA lines
    • Work at the cutting edge of high technology that will reshape consumer e-commerce experience
    • Casual dress and fun office atmosphere


If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us

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