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Digital Strategy Manager

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New York, United States Advance Local Full time
Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.
 

MV Digital Group is seeking a talented and motivated Digital Strategy Manager to join our dynamic team. The Digital Strategy Manager will play a critical role in overseeing media planning, buying, and optimization efforts across various industries, ensuring successful campaign execution for our clients. This position requires a strategic thinker with strong analytical skills and the ability to lead a team of media professionals.

What you’ll be doing:

Media Strategy Development:

  • Lead the creation and execution of comprehensive media strategies, including client presentations tailored to client goals, target audiences, and budgets.
  • Collaborate as part of the core team to develop innovative media strategies.
  • Establish audience profiles and primary strategies to guide media planning and annual evaluations.
  • Attend client meetings to discuss media strategies, campaign performance, and future opportunities.
  • Drive innovation within the media team, encouraging the exploration of new media opportunities and technologies.
  • Stay up-to-date with industry trends, emerging media channels, and best practices to continually enhance media strategies.

Campaign Management:

  • Oversee the media planning, buying, and optimization processes across multiple channels, including digital, social, search, television, radio, print, and out-of-home media.
  • Guide the strategic direction, review plan documents, and provide proactive reporting/plan stewardship.
  • Monitor and analyze campaign performance data to provide actionable insights and recommendations for optimization.

Team Leadership and Development:

  • Serve as the primary internal team and client-facing contact for media discipline, ensuring clear and effective communication.
  • Train and mentor direct reports (media planners, assistant planners) on a daily basis, fostering their professional growth.
  • Work with MVD leadership to determine team development goals and strategies.
  • Determine planning and resource needs, ensuring efficient allocation of resources for optimal campaign performance.
  • Facilitate media relationships to advance understanding of existing and emerging markets and industry trends.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent industry experience.
  • Minimum of 5 years of experience in media planning and buying, including a minimum of 2 years leading a team
  • Proven track record of successfully managing and optimizing media campaigns across various channels.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent leadership and team management abilities, with experience mentoring and developing junior team members.
  • Exceptional communication and presentation skills, with the ability to effectively convey complex information to clients and internal stakeholders.
  • Proficiency in media planning and buying tools as well as analytics platforms.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Knowledge of programmatic bidding, ad serving, and geofencing technologies is a plus.
  • Experience across digital media channels (display, video, search, social, native, etc.)
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
  • This job requires reliable transportation to meet with clients and the ability to travel as needed.


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