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Digital Design Manager
5 months ago
Position Summary:
We are seeking a Digital Design Manager to lead our design team, driving the organization's overall aesthetic and evolution of our content and marketing collateral to reach our C-Suite audience. The ideal candidate will possess a blend of leadership and hands-on expertise and requires someone who has exceptional team management and hands-on digital design skills for web development, as well as digital marketing and editorial campaigns.
Responsibilities:
- Manage, coach, and lead two in-house designers, plus independent contractors on an "as needed" basis.
- Project manage and lead digital design projects, in coordination with or as assigned by the Managing Editor and other senior leaders in the Marketing department, and deliver results on agreed-upon timeline.
- Build and design websites and webpages with a team of contractors, working with Figma and a development team
- Offer continuous improvements to the organization's design strategy, and communicate that strategy to managers and leaders in the company
- Possess and master the latest design trends, digital marketing best practices, and emerging digital/creative technologies available.
- Create best-in-class digital designs for content and marketing campaigns that will continually elevate brand awareness, value of membership, and engagement with key C-Suite audiences.
- Design and develop websites and landing pages that are visually appealing, user-friendly, and optimized for conversions.
- Design eye-catching digital ad creatives (e.g., banners, display ads) that align with the organization's branding and objectives.
- Use data-driven insights to refine and optimize design elements.
- Work closely with marketing, content, and development teams to ensure alignment of design elements with campaign goals.
- In collaboration with the Chief Marketing Officer, Managing Editor, and creative team, develop and design strategies and guidelines to generate a consistent visual TCB language across all marketing and content collateral.
Qualifications:
- 8+ years of digital design, including UX/UI, experience.
- Experience leading a design team on work in the areas of: news and media, and experience with B2B consulting preferred.
- Proficiency in graphic design software including Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Figma to create visually appealing and high-quality digital assets
- Understanding of UX design principles to create landing pages that are user-friendly and optimized for conversions.
- Familiarity with digital marketing concepts and strategies, including lead generation tactics, PPC (Pay-Per-Click) advertising, and social media marketing.
- Proficiency with Google Analytics and A/B testing platforms is valuable for optimization efforts.
- Creative thinking to design innovative and attention-grabbing ad creatives and landing pages.
- Ability to adapt to changing design trends, platforms, and campaign requirements is crucial in the fast-paced digital landscape.
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.
