Social Media and Content Manager

4 weeks ago

San Antonio, United States Xpel Technologies Corp Full time

Social Media and Content Manager (San Antonio, TX)

Published On 9/7/2023 Location: San Antonio, TX Department: Marketing Reports to: Michael C Mejia

Summary We are seeking adynamic, detail-oriented Social Media and Content Manager to join our growingMarketing team. The Social Media and Content Manager will play a critical rolein elevating XPEL's brand awareness, engagement, and community-building effortsthrough strategic content creation and dissemination. CoreDuties Social Media Management · Develop and execute a robust social mediastrategy across platforms including but not limited to Facebook, Instagram,Twitter, LinkedIn, TikTok, and YouTube. · Partnering with media team todevelop compelling, innovative, and engaging content that aligns with XPEL'sbrand image and marketing goals. This includes posts, videos, images, andcomments. Ensure a regular content schedule for consistent engagement. · Represent XPEL across social channels as thesole voice of the brand. Maintain the brand's tone, personality, and valuesconsistently across all social platforms. · Monitor, manage, and respond to socialmedia activity and customer inquiries. · Plan and oversee the scheduling of posts,stories, and other interactive elements to maximize reach and engagement. · Keep abreast of the latestsocial media best practices, technologies, and industry trends. Communicatethese insights to the marketing team and integrate them into the social mediastrategies. · Collaborate with other departments (e.g.,product development, sales) to manage brand reputation, coordinate promotions,and increase reach. · Analyze key metrics and adjust strategyas necessary. Content Creation and Management · Research, write, edit, and publishengaging, informative blog posts, articles, and other written content. · Coordinate with the graphic design teamto create visually compelling media elements. · Collaborate with the Sales and Productteams to generate product-focused content that educates and inspires. · Conduct SEO optimization for all writtencontent. Job Requirements · Bachelor's degree in marketing, communications, or arelated field. · 5+ years of experience in social media management with aproven track record of growing social media channels and driving engagement. · Strong understanding of social media algorithms and bestpractices. · Excellent written and verbal communication skills,including copywriting and editing. · Knowledge of social media advertising platforms,including Meta Business Suite, Twitter Ads, LinkedIn Ads, and more. · Proficiency in social media management tools, such asHootsuite, Buffer, Sprout Social, or similar. · Analytical mindset with experience in using social mediaanalytics tools to track and report on social media performance. · Ability to manage multiple projects at once, work underpressure, and meet deadlines. · Passion for social media and a drive to stay up-to-datewith emerging trends and technologies. XPEL, Inc. is anEqual Opportunity Employer: Female / Minority / Disability / Protected Veteran/ Sexual Orientation / Gender Identity

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