Paid Social Media Marketing Analyst

2 weeks ago

Raleigh, United States WTW inc. Full time

Role Overview: We're seeking an analytical, detail-oriented and creative Paid Social Media Marketing Analyst to support our performance marketing company's paid social initiatives. If you're data-savvy and analytical, have a deep understanding of social media platforms (Facebook/Meta, Instagram), and have a proven track record driving impactful results from paid social media advertising, TRANZACT is the place for you HYBRID ROLE - IN OFFICE TUESDAYS/THURSDAYS. Responsibilities: 1. Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment 2. Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company's goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and revenue growth 3. Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, tracking and owning key performance metrics, reporting out to various stakeholders 4. Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives 5. Learn and try something new every day, and have fun doing itQualifications: 1. 1-3 years' experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns via Paid Social Media advertising (Meta, Instagram) 2. Passionate about Paid Social Media advertising, currently actively managing campaigns 3. Proven track record successfully developing and executing paid social strategies that drive customer acquisition and revenue growth 4. Strong analytical skills - Hands-on data analysis skills, experienced in Advanced Excel, Power BI, Tableau, and/or similar platforms. Master's Degree in Analytics or similar field is not required, but a plus 5. Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders 6. Ability to thrive in a fast-paced, dynamic environment You'll Fit in Here If: You're A Naturally Curious Problem Solver Who Is Excited by New ChallengesYou Aren't Afraid to Take Initiative and Own ItYou Value Inclusivity and Belonging You Care Deeply About Your Work and Have a Make It Happen AttitudeYou're A Powerful Communicator Who Loves Sharing IdeasYou Believe in Keeping It Real and Having Fun at WorkSound like a good fit? We'd love to chat with you TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Equal Opportunity Employer / Disability / Vet Join our team at Tranzact and contribute to the success of our paid search marketing practice. Together, we will deliver exceptional outcomes for our clients and make a significant impact in the lives of those our ad campaigns touch.

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