Brand Marketing Director

2 weeks ago

Raleigh, United States Shaw Search Partners Full time

Shaw Search Partners is proud to be the retained partner to this top global medical aesthetics and plastic surgery portfolio of practices to identify a Brand Marketing Director. The Brand Marketing Director will be an integral leader responsible for building and executing the marketing strategy for all practices. The Director will own marketing and net revenue goals for two robust brands and oversee all elements of the omnichannel marketing plans to support these goals. This individual will also have a unique position within the broader ecosystem. The Brand Director will oversee and develop a small junior team of brand-level marketers and contractors who will support on-the-ground execution of select marketing channels.

Responsibilities

? Work with CMO and Regional Managers to develop marketing and promotional strategies, quarterly goals, and channel-level marketing budgets that deliver net revenue targets within brand-level marketing budgets. Planning will support organic growth at existing locations, integration of acquired brands into the portfolio, successful launch of de novo clinics in new markets, and improvements in marketing KPIs.

? Team Management: Create a results-oriented, innovation-forward, and patient-focused culture within the marketing team. Develop existing marketing talent through ongoing coaching and feedback. Manage annual review process for marketing employees, including the solicitation, aggregation, and administration of 360-degree feedback.

? Brand Alignment: Work with CMO and leadership to strengthen positioning, comparative advantages, and guardrails for both brands. Serve as owner of these brand elements, ensuring that all marketing materials (paid ads, organic content, signage, and other communications) are brand-aligned.

? Brand Awareness & Preference: Build awareness and preference for brands within their geographic areas. Increase engagement across new and additional social media channels through on-brand, informative, inspirational, and/or entertaining content. Work with CMO to develop and execute PR pitch calendar and develop influencer marketing strategy for each brand and territory location; oversee and/or execute influencer partnerships.

? Lead & Acquisition Goals: Deliver qualified leads to achieve new patient acquisition targets within budget for new and existing practices within brands. Work with digital resources to deliver qualified leads through paid digital channels, including paid search, paid social, affiliate, and programmatic display and continually improve SEO performance and new patient acquisition from organic search. Lead all local partnerships and grassroots marketing efforts, working closely with brand marketing and operations teams to execute.

? Creative Oversight: Develop creative briefs and oversee development of creative assets to deliver marketing targets, including cost per lead and cost per acquisition. Coordinate capture of ongoing social media content.

? Tracking: Develop and maintain weekly and monthly reports to monitor performance of marketing KPIs by brand, location, and service.

? Retention & Loyalty: Develop omnichannel patient engagement strategies to maximize revenue per patient through events, on-site signage, tailored promotion strategies, loyalty programs, social media, and CRM (email, phone, and SMS). Partner closely with the Senior Lifecycle Manager, Patient Journey Center Lead, and brand marketers to design and deploy tailored, on-brand communications that convert new leads, drive cross-selling for existing patients, and amplify promotions, new product launches, and key events. Ensure all patient marketing efforts comply with applicable laws and regulations, including but not limited to TCPA and HIPAA.

Qualifications

? 8+ years of professional marketing experience, including direct

experience managing partnerships, influencer, paid media campaigns, PR, CRM, and

organic social media

? Exceptional communication skills, including the ability to develop effective marketing

briefs for creative campaigns and communicate monthly marketing plans to all internal

stakeholders

? Strong creative aptitude, including the ability to ideate and execute compelling social

media content

? Quantitative skills, including the ability to develop a budget and track performance

? Experience managing both internal employees and external agencies

? Direct experience with Website management and SEO management (no coding experience required)

? Industry experience in beauty, medical aesthetics, healthcare, or hospitality preferred

*This requires on-site presence in the Raleigh, NC office.

  • Brand Marketing Director

    2 weeks ago

    Raleigh, United States Shaw Search Partners Full time

    Shaw Search Partners is proud to be the retained partner to this top global medical aesthetics and plastic surgery portfolio of practices to identify a Brand Marketing Director. The Brand Marketing Director will be an integral leader responsible for building and executing the marketing strategy for all practices. The Director will own marketing and net...

  • Brand Marketing Director

    2 weeks ago

    Raleigh, United States Shaw Search Partners Full time

    Shaw Search Partners is proud to be the retained partner to this top global medical aesthetics and plastic surgery portfolio of practices to identify a Brand Marketing Director. The Brand Marketing Director will be an integral leader responsible for building and executing the marketing strategy for all practices. The Director will own marketing and net...

  • Sales and Marketing Director

    2 weeks ago

    Raleigh, United States Carillon Assisted Living Full time

    Carillon Assisted Living Sales and Marketing Director Carillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Sales and Marketing Director for our BRAND NEW assisted living community located in beautiful Fuquay-Varina, one of the fastest growing towns in North Carolina, and minutes from its two vibrant...

  • Community Marketing Director

    2 weeks ago

    Raleigh, United States Calyx Living Full time

    Calyx Senior Living Community Marketing Director Calyx Senior Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director for our BRAND NEW assisted living community located in beautiful Fuquay-Varina, one of the fastest growing towns in North Carolina, and minutes from its two vibrant and historic...

  • Director of Marketing

    4 weeks ago

    Raleigh, United States Apogeebehavioralmedicine Full time

    As the Marketing Director, your position plays a critical role in shaping and executing comprehensive marketing, branding, and communication strategies that resonate with our company's mission and vision. You will oversee the annual marketing budget, ensuring cost-effectiveness and a robust return on investment for all initiatives. Leading the creation of...

  • Assoc. Director, Regional Marketing

    3 hours ago

    Raleigh, United States TG Therapeutics Inc Full time

    JOIN US Open Position Title: Associate Director, Regional Marketing Location: Field If you are interested in the below position, please send your resume to careers@tgtxinc.com and REFERENCE THE POSITION TITLE within the subject line. Organizational Overview TG Therapeutics is a fully integrated, commercial stage, biopharmaceutical company focused on the...

  • Manager / Sr. Brand Manager, Marketing

    6 hours ago

    Raleigh, United States Azurity Pharmaceuticals - CutisPharma, Inc. Full time

    Serve as Brand Lead for an oncology in-line asset Leading role in building Azuritys oncology franchise from current deep oncology pipeline Serve as the cross-functional lead and collaborate with Commercial Analytics, Market Access Strategic Accounts Manager, Brand Manager, Marketing, Pharmaceutical Sales, Project Management, Business Services, Development

  • Director Of Marketing

    3 weeks ago

    Raleigh, NC, United States Wizards of the Coast Full time

    At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!Atomic Arcade is a brand-new video game development...

  • Purveyor Relationship Specialist

    4 weeks ago

    Raleigh, United States Boar’s Head Brand Full time

    Description : Essential Functions Maintain awareness of competitive activity and their positioning in markets, including product quality, distribution, pricing, promotions advertising, and market presence. Provide strategies to advance Boar’s Head products in view of existing competitive market conditions. Educate its assigned Local Purveyors...

  • Manager, Corporate Marketing

    3 hours ago

    Raleigh, United States Inmar Full time

    Manager, Corporate Marketing page is loaded Manager, Corporate Marketing Apply locations Headquarters, Winston Salem, NC time type Full time posted on Posted 2 Days Ago job requisition id JY2424144 Position Summary Reporting to the Director of Brand Marketing & PR, the Manager, Corporate Marketing is responsible for developing and executing communication...

  • Brand Ambassador

    3 hours ago

    Raleigh, United States Sandpiper Productions Full time

    Job DescriptionJob DescriptionAbout usJoin our team of professionals and apply for our elite brand ambassador job in North Carolina and be part of something great!Starting pay $30.00/hour.Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States.Our...

  • Marketing Director

    4 weeks ago

    Raleigh, United States Alpha Home Caare Services Inc. Full time

    Job DescriptionJob DescriptionOversee marketing for the Assisted Living communities with the company. Create a marketing plan for each facility to increase the census ongoing. Monitor and problem solve residents ledgers to ensure finances are received according to contract.Responsibilities:Maintain census with each facility with a plan for increase in...

  • Director of Operations

    3 weeks ago

    Raleigh, United States Calyx Senior Living Full time

    At Carillon Assisted Living , a Raleigh-based company in the business of building and operating assisted living communities, our team works together to make a positive impact on the lives of seniors in North Carolina. Our locally owned and operated business has opened its first community, with the next two scheduled to open or under development, and is...

  • Regional Marketing Director

    4 weeks ago

    Raleigh, United States Offline Inc Full time

    Overview:Offline is seeking a dynamic and experienced Regional Marketing Director to guide our team of Social Media Marketers (SMMs) in Raleigh, Charlotte, Nashville, and Tampa Bay. This role is a unique blend of creative content creation and strategic management, perfect for a visionary leader eager to propel our growth into new markets. We aim to fill this...

  • Regional Marketing Director

    4 weeks ago

    Raleigh, United States Offline Full time

    Job DescriptionJob DescriptionOverview:Offline is seeking a dynamic and experienced Regional Marketing Director to guide our team of Social Media Marketers (SMMs) in Raleigh, Charlotte, Nashville, and Tampa Bay. This role is a unique blend of creative content creation and strategic management, perfect for a visionary leader eager to propel our growth into...

  • Regional Director of Operations

    4 hours ago

    Raleigh, United States Carillon Assisted Living Full time

    Job DescriptionJob DescriptionRegional Director of OperationsAt Carillon Assisted Living, a Raleigh-based company in the business of building and operating assisted living communities, our team works together to make a positive impact on the lives of seniors in North Carolina. Our locally owned and operated business has opened its first community, with the...

  • Brand Building Manager

    1 month ago

    Raleigh, United States Indie Consulting Full time

    Job Type Full-time Description The Role: The Brand Building Manager will assist in creating and maintaining a strong digital presence for our company and our clients. Your role is to implement digital marketing strategies through social media accounts and web presence. Ultimately, you should be able to increase web traffic and customer engagement metrics...

  • Regional Director of Operations

    1 month ago

    Raleigh, United States Carillon Assisted Living Full time

    Job DescriptionJob DescriptionRegional Director of OperationsAt Carillon Assisted Living, a Raleigh-based company in the business of building and operating assisted living communities, our team works together to make a positive impact on the lives of seniors in North Carolina. Our locally owned and operated business has opened its first community, with the...

  • Director of Sales

    31 minutes ago

    Raleigh, United States StepStone Hospitality Inc. Full time

    Job DescriptionJob DescriptionDescription:This is a full-time on property leadership position at the hotel, managing the day-to-day sales efforts for the property. To fully develop assigned segments with an emphasis against the development of new business for assigned hotel.Working with the General Manager, Regional Revenue Manager and the Regional Director...

  • Senior Marketing Manager

    2 days ago

    Raleigh, United States Procom Full time

    Sr. Marketing Manager Intro:The Sr Marketing Manager for the franchise is the downstream marketing lead for all the brands within the product portfolio. They are responsible for driving the development and execution of strategies for the brands, including positioning, branding, and messaging to ensure an integrated and consistent global brand identity. This...