Paid Media Manager

3 weeks ago

Raleigh, United States Sherpa Collaborative Full time

Position Type: Full-time


Overview:

Sherpa Collaborative is seeking an experienced Paid Media Manager to join our dynamic team. As a Paid Media Manager, you will play a key role in planning, executing, and optimizing paid media campaigns across various digital channels. This position offers an exciting opportunity to work with industry-agnostic clients, driving measurable results and contributing to the overall success of our clients' digital marketing strategies.


Responsibilities:

Campaign Strategy and Planning:

  • Develop and execute paid media strategies aligned with client objectives.
  • Conduct thorough research to understand target audiences and industry trends.
  • Collaborate with clients and internal teams to set campaign goals and KPIs.


Ad Creation and Copywriting:

  • Develop compelling ad creatives and copywriting that resonate with target audiences.
  • Conduct A/B testing to refine and optimize ad performance.


Channel Management:

  • Oversee paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
  • Monitor and optimize campaigns to ensure maximum ROI and efficiency.
  • Stay informed about the latest developments in paid media platforms and industry best practices.


Budget Management:

  • Manage client budgets effectively, allocating resources for maximum impact.
  • Provide budget recommendations based on campaign goals and performance.


Performance Analysis and Reporting:

  • Analyze campaign performance data to derive actionable insights.
  • Prepare detailed and insightful reports for clients, showcasing key metrics and recommendations.
  • Conduct A/B testing and implement learnings to continually improve campaign performance.


Client Collaboration:

  • Act as the main point of contact for clients regarding paid media campaigns.
  • Collaborate with clients to understand their business goals and challenges.
  • Provide strategic recommendations and insights to drive client success.


Cross-Functional Collaboration:

  • Work closely with other teams (SEO, Content, Design) to ensure cohesive and integrated marketing strategies.
  • Collaborate with creative teams to develop compelling ad creatives and landing pages.


Requirements:

  • Proven experience managing paid media campaigns across various platforms.
  • In-depth knowledge of Google Ads, Facebook Business Manager, LinkedIn Ads, and other relevant platforms.
  • Strong analytical skills with the ability to interpret and leverage data for decision-making.
  • Excellent communication skills, both written and verbal.
  • Client-focused mindset with the ability to build and maintain positive client relationships.
  • Experience in A/B testing and data-driven campaign optimization.
  • Familiarity with industry tools and platforms for campaign management and reporting.


Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Minimum of 3 years of experience in paid media management.
  • Google Ads and Facebook Ads certifications preferred.
  • Agency experience is a plus.

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