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Marketing Coordinator

2 months ago

Atlanta, United States Spectraforce Technologies Full time

Role:

Marketing Coordinator

Location:

Atlanta, GA 30354

Duration:

06 months

Job Summary:

Expert in utilizing Salesforce Marketing Cloud.

Familiarity and/or experience with some or all of the following: SQL.

Quantitative skills to analyze marketing data, interpret results, provide recommendations, and communicate in a clear and concise manner.

Responsibilities:

Corporate Sales Development is seeking a highly motivated, analytical, and self-starting Marketing Operations & Coordinator to join the SME team to plan, execute and monitor marketing campaign results. Other responsibilities include coordination of marketing technology, performance, reporting and data analytics for Client's small business loyalty program database - SkyMiles for Business and our primary digital marketing channels (email and website).

This role will report to the Marketing Manager - SME Strategy and will be based in Atlanta.

This position will be responsible for planning and execution of marketing campaigns aimed at driving acquisition and engagement goals of Client's multi-billion dollar Small to Medium-sized Enterprise (SME) program.

This role will also support other marketing needs including technical deployment of marketing communications, creation of marketing materials/copy writing, campaign performance analysis and support of sales team.

The position demands a high degree of initiative and drive, and requires the ability to coordinate several priorities simultaneously, including:

Marketing Operations

Manage the SkyMiles for Business digital marketing automation and analytics platform in Marketing Cloud.

Deploy emails to SkyMiles for Business members meeting marketing calendar timelines.

Ability to deploy single and multi-journey communications on Marketing Cloud.

Manage audience segmentation using various data inputs.

Create platform automations to meet the multiple email marketing audience segmentation needs.

Provide performance measurement and reporting, analysis and recommendations of email campaigns and program website.

Marketing

Communicate cross-functionally with program stakeholders on upcoming marketing campaign messaging to ensure alignment.

Support content generation to meet program goals.

Responsible for program collateral for events/showcases.

Create promotion codes and related marketing materials for sales team.

Assist the broader SME team in any capacity needed.

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