Marketing Manager I
2 weeks ago
The Digital Experience team is investing in Marketo and were looking for a Marketing Automation Specialist to be part of the team.
This individual will be critical in helping build out compelling, data driven customer journeys across the partner lifecycle. If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have aptitude for marketing technologies, then this role is ideal for you.
What youll do:
This person will require basic experience in marketing tools and capabilities with a specific emphasis in Marketo and Adobe Experience Manager needed to create/configure and troubleshoot the following deliverables:
Personalized emails, campaign landing pages and registration form templates
Automated customer journeys
Programming of business rules and marketing triggers
Program optimization, A/B testing, QA support, and benchmarking
Personalization (use of tokens and snippets)
Customer contact thresholds
This role will partner with Growth teams to ensure:
Marketing programs run successfully through Marketo for execution Content/localization teams to ensure:
Content can be staged and rendered correctly in Marketo for seamless delivery Web teams to ensure:
Registration forms can be staged on sites to aid with customer data capture Will the individual regularly require a desk at an Expedia office?
No
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