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Sr. Manager, WW Enterprise Product Marketing
4 months ago
Sr. Manager, WW Enterprise Product Marketing
Cupertino,California,United States
Marketing
The people here at Apple dont just create products they create the kind of wonder thats revolutionized entire industries Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. We are looking for a passionate enterprise marketing leader who loves technology and believes in the impact of Apple products can have on business In this role, you will serve as the critical link between Apple and enterprise markets. You will lead a team of product marketers to craft product messaging, develop marketing strategy, build content and programs to educate and inspire customers about the benefits and power of Apple products and platform. We are looking for someone with a unique combination of being a strategic thinker, a product expert, while possessing a mixture of technical and creative skills to tell the Apple story in enterprise. You will work cross-functionally with product marketing, developer relations, marcom, PR and sales to expand Apples presence and success in the market.
**Description**
Own the marketing strategy, positioning and messaging of Apple products and platforms for enterprise customers. Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise. Define and articulate compelling value propositions and messaging, including key customer-facing assets, keynote presentations, product launches, web and marketing guides for the field and routes-to-market channels. Lead the team to build and implement integrated marketing programs to drive customer awareness, preference and adoption of Apple products in enterprise. Work closely with senior leaders in Marketing, Sales, Marcom, PR, Sales and Retail to gain alignment and consensus on program priorities, narratives and deliverables, including new product introductions. Be the voice of enterprise customers and partners to channel feedback and input for future product development and messaging. Support strategic customer and partner engagements, including briefings and delivering key presentations to senior executive audiences. Domestic and international travel required (
