Digital Content Specialist

2 days ago

West Middlesex, United States WernerCo Full time
Digital Content Specialist ID 2024-1942 Category Marketing Position Type Regular Full-Time About Us

ProDriven Global Brands is a world leader for innovative safety and security solutions that trade professionals prefer over all others. ProDriven solutions increase jobsite productivity and provide unmatched performance that trade professionals trust with their lives and livelihoods. You will find our market leading products and brands on trucks and job sites all over the world and our users rely on us for equipment and personal safety across countless industries. The ProDriven family of brands is trusted everywhere work gets done. ProDriven Global Brands is seeking a Digital Content Specialist to grow with us At ProDriven Global Brands, WE ARE ONE and our culture is the foundation for our success. It's the way we work, interact and win... together. If you're passionate about market-leading products, innovation and are fiercely customer-centric, we'd love to hear from you

Overview

The SEO and PPC Digital Content Specialist is responsible for developing and executing SEO and PPC strategies, managing daily operations, and coordinating with the digital team and external partners. This role requires expertise in a broad range of digital marketing activities, including SEO (website, technical, and content), PPC, and paid social media campaigns.

Responsibilities
  • Technical Knowledge and Skills
    • Develop, plan, and implement SEO, PPC, social media, and display advertising campaign setup across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X.
    • Conduct comprehensive SEO site audits and generate detailed reports to ensure adherence to best practices.
    • Monitor SEO performance using tools like SEMRush, Google Search Console, and Google Analytics.
    • Manage digital advertising budgets, including bid management, and spend analysis.
    • Analyze paid search campaigns to identify optimization opportunities and provide recommendations for ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Detail Orientation
    • Regularly report on campaign performance and ROI to stakeholders.
    • Manage multiple projects simultaneously, balancing competing priorities in a fast-paced environment.
    • Exhibit a problem-solving mindset and effective communication skills, both verbal and written.
    • Stay updated with the latest trends and best practices in digital marketing.
    • Participate in relevant training and certification programs.
  • Customer Focus
    • Collaborate effectively across various disciplines to achieve common goals.
  • Sense of Urgency
    • Take initiative and act with appropriate urgency.
Qualifications

Education / Experience:

  • Bachelor's degree required, preferably in Digital Marketing, Business, or Analytics.
  • Minimum of 3 years of experience in SEO, PPC, and/or social media marketing.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Familiarity with HTML, CSS, and JavaScript for technical SEO purposes.
  • Proficiency in Microsoft Office Suite, SEMRush or other SEO and PPC management platforms.

Key Competencies:

  • Exceptional organizational and time management skills.
  • Strong attention to detail, ensuring thorough and accurate task completion.
  • Collabor
  • ates with creative content team, aligning content development with ad campaign strategies.
  • Excellent oral and written communication skills, with the ability to educate and train team members on platforms and share results effectively.
  • Strong analytical and critical thinking skills.
  • Ability to adapt to changing priorities and work under pressure.
  • This is a hybrid role and you must be able to go into our West Middlesex PA office.
EEO Statement

ProDriven Brands is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. ProDriven Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to ProDriven Brands are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. ProDriven Brands will not tolerate discrimination or harassment of any kind based on these characteristics.

#LI-Hybrid

#LI-RR1

  • Digital Marketing Manager

    2 weeks ago

    West Orange, United States Digital Diver 360 Full time

    Job Title: Part-Time Digital Marketing ManagerCompany: Digital Diver 360www.digitaldiver360.agencyLocation: RemoteAbout Us:Digital Diver 360 is a thriving digital marketing agency specializing in comprehensive marketing services including content creation, page growth, social media management, paid ads, SEO, and email marketing. With a diverse client...

  • Digital Marketing Specialist

    3 weeks ago

    West Chester, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are looking for a Digital Marketing Specialist to become part of our West Chester, Pennsylvania based team. This role primarily involves managing and enhancing our digital channels, monitoring live broadcasts, and rectifying channel errors. This opportunity is for a long term contract and requires attention to detail and...

  • Content Marketing Manager

    1 week ago

    West Chicago, United States Whalen Group Executive Search Full time

    Are you passionate about creating impactful brand content? Our client, a fast-growing eCommerce company specializing in customizable truck upgrades, is seeking a Content Marketing Manager to lead their Content Team. Founded in 2016, they are known for their commitment to quality, customization, and excellent customer service. This on-site role in West...

  • Social Media Content Creator

    1 week ago

    West Hollywood, United States The Goodbrain Digital Studios Full time

    We are looking for another talented social media content creator to join our team who has experience filming video content on iPhone in both vertical and horizontal format. Creativity and the ability to capture the moment, emotion and energy of the shot matters. Many of our clients have daily vlogs and do day-in-the-life style video content and we support...

  • Social Media Content Videographer

    4 weeks ago

    West Hollywood, United States Get Engaged Full time

    Get Engaged Media is seeking a dynamic Content Capture Producer to join our team, focusing primarily on creating engaging content for consumer packaged goods (CPG) brands. This role involves producing high-quality social media content, including vertical form videos, and managing the entire production process from concept through delivery. Responsibilities:...

  • Social Media Content Videographer

    1 month ago

    West Hollywood, United States Get Engaged Full time

    Get Engaged Media is seeking a dynamic Content Capture Producer to join our team, focusing primarily on creating engaging content for consumer packaged goods (CPG) brands. This role involves producing high-quality social media content, including vertical form videos, and managing the entire production process from concept through delivery. Responsibilities:...

  • Content Marketing Manager

    2 months ago

    West Sacramento, United States Clark Pacific Full time

    General Summary:The Content Marketing Manager will be responsible for creating, managing, and executing content that supports our mission. As a jackof-all-trades marketer, they will excel in content creation, social media management, and project management, their focus will be managing processes, not people. The Content Marketing Manager will collaborate...

  • Content Marketing Manager

    2 months ago

    west sacramento, United States Clark Pacific Full time

    General Summary:The Content Marketing Manager will be responsible for creating, managing, and executing content that supports our mission. As a jackof-all-trades marketer, they will excel in content creation, social media management, and project management, their focus will be managing processes, not people. The Content Marketing Manager will collaborate...

  • Content Marketing Manager

    1 month ago

    west sacramento, United States Clark Pacific Full time

    General Summary:The Content Marketing Manager will be responsible for creating, managing, and executing content that supports our mission. As a jackof-all-trades marketer, they will excel in content creation, social media management, and project management, their focus will be managing processes, not people. The Content Marketing Manager will collaborate...

  • Content Marketing Marketing

    2 months ago

    West Sacramento, United States Clark Pacific Full time

    The Content Marketing Manager will be responsible for creating, managing, and executing content that supports our mission. As a jackof-all-trades marketer, they will excel in content creation, social media management, and project management, their focus will be managing processes, not people. The Content Marketing Manager will collaborate with...

  • Content Editor

    3 weeks ago

    West Hollywood, United States Expedia Group Full time

    Content Video Editor (US - Contract) Salary/Hourly Rate: $65- $75 per hour Onsite/Remote: Prefer someone local to West Hollywood, CA. Can also sit in Seattle, WA or Austin, TX. Position Overview: At Expedia Group, we are looking for candidates to match the dynamic, collaborative, and inclusive spirit of our company for a 3-month temporary assignment. We...

  • Content Editor

    1 month ago

    West Hollywood, United States Expedia Group Full time

    Content Video Editor (US - Contract)Salary/Hourly Rate:$65- $75 per hourOnsite/Remote:Prefer someone local to West Hollywood, CA. Can also sit in Seattle, WA or Austin, TX.Position Overview:At Expedia Group, we are looking for candidates to match the dynamic, collaborative, and inclusive spirit of our company for a 3-month temporary assignment. We act as one...

  • Content Editor

    1 month ago

    West Hollywood, United States Expedia Group Full time

    Content Video Editor (US - Contract)Salary/Hourly Rate:$65- $75 per hourOnsite/Remote:Prefer someone local to West Hollywood, CA. Can also sit in Seattle, WA or Austin, TX.Position Overview:At Expedia Group, we are looking for candidates to match the dynamic, collaborative, and inclusive spirit of our company for a 3-month temporary assignment. We act as one...

  • Marketing Professional

    4 weeks ago

    West Valley City, Utah, United States Penske Truck Leasing Full time

    Job Description:As a Marketing Professional, you will be responsible for developing and implementing digital strategies to drive business growth. Your primary focus will be on creating engaging content and experiences that resonate with our target audience. You will work closely with the marketing team to align our digital efforts with overall business...

  • Senior Paid Media Specialist

    4 weeks ago

    West Hollywood, United States Times10 Full time

    Job Description:We are seeking a dynamic and experienced Paid Media Specialist to join our marketing team in Los Angeles. The ideal candidate will have a proven track record in managing paid media campaigns for both physical and digital products. This role requires expertise in Meta, Google, and TikTok ads, with a strong analytical mindset and a passion for...

  • Digital Elections Manager

    1 hour ago

    West Palm Beach, United States Republican National Committee Full time

    The Republican National Committee is seeking a Digital Elections Manager to join the Digital team. The ideal candidate has experience in digital marketing and politics. Additionally, the candidate is interested in being part of a team, collaborating with others, and working on long-term projects for the digital and political efforts of the RNC. Our ideal...

  • Digital Banking Support Specialist

    2 weeks ago

    West Fargo, North Dakota, United States First Western Bank & Trust Full time

    Job OverviewWe are seeking a highly skilled Digital Banking Support Specialist to join our team at First Western Bank & Trust. As a key member of our customer service team, you will play a critical role in providing exceptional support to our customers, ensuring their online banking needs are met and exceeded.Key Responsibilities:Provide top-notch support to...

  • E-commerce Promotions Coordinator

    4 weeks ago

    Middlesex, United States NavitsPartners Full time

    E-commerce Promotions Coordinator General Summary & Scope • Oversee the promotions calendar to ensure launch dates are adhered to. • Perform end-to-end testing of promotions to guarantee accuracy and improve guest experiences. • Act as a liaison among E-commerce Merchandising, Marketing, Retail Pricing, IT, and other teams to facilitate online...

  • Content Editor

    3 weeks ago

    West Hollywood, CA, United States Expedia Group Full time

    Content Video Editor (US - Contract)Salary/Hourly Rate:$65- $75 per hourOnsite/Remote:Prefer someone local to West Hollywood, CA. Can also sit in Seattle, WA or Austin, TX.Position Overview:At Expedia Group, we are looking for candidates to match the dynamic, collaborative, and inclusive spirit of our company for a 3-month temporary assignment. We act as one...

  • Senior Paid Media Specialist

    3 weeks ago

    West Hollywood, CA, United States Times10 Full time

    Job Description:We are seeking a dynamic and experienced Paid Media Specialist to join our marketing team in Los Angeles. The ideal candidate will have a proven track record in managing paid media campaigns for both physical and digital products. This role requires expertise in Meta, Google, and TikTok ads, with a strong analytical mindset and a passion for...