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Revenue Marketing Professional

3 months ago

Westminster, United States NESCO Inc Full time

100% remote but may be asked to travel/ fly to Trimble in Colorado if needed for an in-person meeting or event

Are you a motivated, collaborative B2B marketer with an equal love for strategy, creativity, and data-driven iteration? If yes, our division is looking for someone like you to join our dynamic and diverse Revenue Marketing team.

This position is a temp-to-hire full-time contract role.

About the Team:
The AECO Marketing team fuels construction software growth by demonstrating how we meet our customers' needs, telling stories, writing compelling content, executing campaigns, generating pipeline and helping organizations through their purchasing decisions. With us you will work in a diverse, inspiring, innovative high-tech environment.

About the Job:
The Revenue Marketing Specialist is tasked with coordinating and executing demand generation and ABM programs across marketing and sales channels that accelerate pipeline development and drive growth. This role requires someone who can drive marketing initiatives to scale inbound and outbound sales efforts. The ideal candidate understands demand generation, account-based marketing, sales cycles and sales prospecting campaigns. You will be part of the wider AECO North America revenue marketing team promoting the portfolio across NA Major Accounts and A&D Direct GTM.

What You Will Do
In this role, you will work closely with enterprise account managers and the broader sales teams to drive awareness of the companies offerings into selected large enterprise accounts and be critical to generating revenue within these accounts with both demand generation and account-based marketing (ABM) activity.

  • Execute programs and campaigns in order to drive growth and revenue opportunities, iterating and refining based on data-driven insights.
  • Collaborate cross-functionally to understand the account portfolios, as well as prioritized and segmented accounts for optimal strategic execution.
  • Analyze and identify key prospect and customer pain points, buying patterns and business opportunities and maintain a sharp awareness of the competitor landscape.
  • Measure, analyze and regularly report on the impact of programs on strategic accounts, as well as performance against core business KPIs.
  • Delivery of account research and analysis to support growth strategies and input on development of highly tailored plans for identified accounts.
  • Partner closely with sales teams to ensure strong marketing and sales alignment and focus on buyer engagement motions.
  • Content creation and development of account-specific assets: targeted exec documents, exec briefings, digital sales rooms.
  • Documentation of ABM processes and scenarios. Contribute to ABM roadmap development.

To be successful in the role you will have:
  • Ideally 3-5 years' experience in working in a marketing within a B2B environment
  • A degree in Marketing, Marketing Communications, or other relevant discipline
  • Two or more years of experience using marketing automation/CRM platforms like Marketo and Salesforce, among others
  • Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members
  • A clear understanding of sales processes and prospecting needs and ability to engage sales teams in relevant conversations
  • Excellent verbal and written communication, effective time and project management skills, o rganized and able to manage your time and work with a high degree of autonomy

Skills & Experience You Could Bring - Desirable but not required
  • Experience writing content for the AEC industry is desirable but not required
  • Experience with ABM platforms such as 6sense or Demandbase would be beneficial

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.