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Sr. Analyst, Paid Media

2 months ago

Minneapolis, United States Augurian Full time

Sr. Analyst, Paid Media We’re looking for a smart, hardworking, performance-driven marketer who makes just as much sense on paper as they do culturally. We’re a seasoned team comfortable in our areas of expertise with the shared vision of creating a great company. We celebrate wins together and debrief missed opportunities so we can get the win the next time. We believe in supporting each other, improving the company through transparency, and creating a culture that is inclusive in every way. What Makes Augurian a Great Place to Work We live by our values; Drive Success, Build Innovation, Expect Respect, Work-Life Balance, Cultivate Growth, Honor Teamwork, Live Honest, and Have Fun We employ the best and brightest talent in the Twin Cities and have a culture and programs that create rapid development of our team. We give our team the power to do great work. If ownership, flexibility and accountability are important to you, Augurian might be the place for you. We remove barriers so that you can create and implement new ideas and do your best work without having to worry about red tape at every turn. We are award winning; for our culture, our work and our growth. We care about our people. That’s why we offer: Health insurance Dental insurance Vision insurance 401k with match Flexible PTO Short term disability insurance Long term disability insurance Paid maternity/paternity leave Charity matching program Mental health programs Employee resource groups Hybrid model company wide What You’ll Do As a Senior Analyst, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you’re expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management master. Responsibilities: Account Strategy: Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind. Manage and execute paid media strategies and identify areas of opportunity for proactive client account management. Work closely with cross-functional teams to implement recommended strategies. Account Management: Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts. Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner. Address client feedback and ensure client satisfaction. Account Execution: Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media. Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies. Manage budget allocation, bid strategies, and targeting to optimize campaign performance. Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process. Analysis/Reporting: Develop and generate insights that communicate data findings effectively. Effectively leverage reports and visualizations to communicate insights/perspectives. Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives. Translate complex data into clear, actionable recommendations for internal teams and clients. Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities. Cross-Functional Collaboration: Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process. Thought Leadership and Practice Development: Identify and test opportunities for process and strategy improvement within the paid media function. Implement best practices and methodologies to enhance efficiency and effectiveness. Stay updated on industry-leading analytics tools and technologies. Active participant in practice traditions and process. Organizational Culture and Core Values: Align working style with agency's core values, fostering a positive and inclusive workplace culture. Our Promise to You We will provide an environment where you can experience exponential growth. We have found that our team + clients + culture allows for faster development in turn creating more opportunity. We will give you freedom to take ownership of your clients, team and results while providing enough guidance and structure so you don’t feel like you’re on an island. We will live by our core values and ensure that everyone on our team is held to the highest standard so that you can have confidence you are working with the best. Augurian is an equal opportunity employer and is committed to creating a more diverse, equitable and inclusive agency where differences are valued and all people have the same opportunity to belong, contribute and thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. About Augurian Augurian was founded in 2016 to help leaders have confidence in their digital marketing investments. Our core focus is driving business growth and helping our clients meet and exceed their goals through paid media (SEM), organic search (SEO), content marketing, and marketing analytics. Augurian helps modern day business, financial and marketing executives solve critical marketing challenges and have confidence in their digital marketing investments. #J-18808-Ljbffr