Social Media Recruiter

2 weeks ago

Detroit, United States Henry Ford Health Full time

Are you enthusiastic about employer branding and storytelling? Henry Ford Health's recruitment team is thrilled to announce an exciting opportunity to join our team and make a significant impact on our employer brand and candidate engagement. If you are seeking a new challenge that allows you to combine your passion for recruitment and social media marketing, this role is an excellent fit for you.

General Summary

The Talent Selection Social Media Recruiter is responsible for developing and implementing innovative strategies to attract, engage and retain top talent for the organization and partner strongly with our corporate marketing team. This position will work closely with the recruitment team, hiring managers, and human resource (HR) professionals to develop and execute marketing campaigns that showcase our employer brand and attract highly qualified candidates.

Principle Duties And Responsibilities

Develop and execute recruitment marketing strategies to attract and engage top talent across multiple channels including social media, job boards, events, career fairs, and other relevant platforms. Develop and maintain relationships with key stakeholders including hiring managers, recruiters, and HR professionals to understand their recruitment needs and ensure alignment of recruitment marketing strategies. Manage and monitor the candidate experience throughout the recruitment process, from initial engagement to onboarding and beyond. Use data and analytics to continuously monitor and improve recruitment marketing performance and optimize strategies. Collaborate with internal teams such as marketing, communications, and design to develop and execute creative campaigns and content that resonate with target candidates. Develop and maintain a deep understanding of industry trends and best practices related to recruitment marketing, candidate engagement, and candidate experience. Partner with the employer branding team to ensure consistency of messaging and alignment with the overall employer brand. Develop and maintain a calendar of events and communicate to corporate marketing. Ensure consistency and best practices around events and coordinate. Create best practice in mail and candidate outreach messages. Execute weekly social media plan and analyze social media/website/ career site performance. Implement and track the employee referral program. Create and manage an editorial calendar with social stories each day. Execute and implement the candidate video studio to support driving the employer brand. Create and re-write job postings for high turnover jobs on the careers site (5 per month) and develop a repository of best practice job postings. Audit the careers site for consistency and develop standard practices for job postings. May also have small requisition load depending on project / workload.

Education And Experience

Bachelors degree in marketing, communications, or a related field required. Minimum of 5 years of experience in recruitment marketing, employer branding, or related field. Previous sourcing experience preferred. Experience with recruitment marketing tools and technologies such as applicant tracking systems, job boards, social media platforms, and email marketing software. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Analytical skills with experience using data to make informed decisions. Creative problem solver with the ability to think strategically and outside of the box.

Additional Information

Organization: Corporate Services

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