Director, Research

3 weeks ago

Detroit, United States PUBLICIS GROUPE Full time

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The successful candidate will plan, structure, execute, manage, analyze, and report on research projects that help support campaign measurement and broader client business objectives. This role will lead and own all phases of research, with an opportunity to work across multiple client industries including automotive, pharma, telco, etc. They will apply research, data, and analytics techniques and outputs with a focus on storytelling and data visualization to address key business questions. This position requires both strategic and tactical skill sets with organization, collaboration, attention to detail, intellectual curiosity, proficiency at problem-solving, and the ability to work in a fast-paced atmosphere with minimal direction.

Responsibilities:

* Responsible for owning and leading all custom research projects as well as guiding partner added-value research initiatives
* Architect primary research studies using various methodologies to address client business objectives and quantify attitudinal impact of media
* Autonomously lead discovery, research, analysis, and reporting to uncover and socialize consumer insights
* Present research findings in a clear, concise, and compelling narrative-driven way to both internal agency and client teams
* Write research questionnaires for quantitative surveys and qualitative research (focus groups/interviews)
* Provide data analysis and curated insights from syndicated media resources, such as MRI-Simmons, GWI, Mintel, etc. and other quant-based studies
* Lead response to client and internal agency ad hoc research questions
* Possess a thorough POV on research craft, tools and processes; evaluate current and new partners and approaches
* Proactively educate internal and client teams on research, tools, approaches, and recommendations
* Develop and guide strategic research recommendations based on client data, customer insights and industry dynamics
* Clarify and define research success metrics for client and business impact
* Work collaboratively and cross-functionally with Audience, Strategic Solutions, Brand Experience, Social, Precision, and Investment teams on research recommendations and executions
* Cross team collaboration to understand knowledge and measurement gaps, contributing to strategic learning agendas and test plans addressing business challenges and goals
* Guide and drive integration of research and audience data into the media planning and execution process to inform data-driven and objectives-based media strategies
* Support Audience team in the development of audience strategy, audience definition, audience build in platform(s), audience analysis, audience push to media partners, etc.
* Support Agency growth initiatives (OS, CoreAI, etc.)
* Other responsibilities, as assigned

Qualifications

* 7-10 years of experience, in media, consumer research, insights, audience, analytics
* Must have experience owning research initiatives from start to finish
* Experience with a range of research methods: third-party desk research, custom quantitative surveys, qualitative work
* Familiarity with syndicated and audience data tools, able to work with and share survey-based data and insights
* Understanding of media research approaches, methodologies, and media & research terminology
* Ability to plan and manage time and resources, establish priorities and meet goals
* Excellent project management, organization, leadership, analytical, and communication skills
* Ability to thrive in a fast-paced deadline-driven environment
* Excellent presentation skills, including the ability to create and deliver clear, concise, and powerful proposals and presentations to clients and executive teams
* An insightful thinker who brings sharp analysis and a strong point of view to their work, and rapidly translates insights into strategic business recommendations
* An adaptable self-starter who asks thoughtful questions and is eager to find opportunities and solve them with user insights and data
* Experience with audience creation and custom segmentation
* Strong attention to detail
* Proficiency in Word, Excel, PowerPoint, data crosstabs, etc

Additional Information

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

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