Director of Digital Communications
2 weeks ago
*Must be located in Southern California***
The Director of Digital Communications will coordinate digital communications across the organization with many audiences, and will spearhead social media, interactive, and digital marketing efforts, and offer guidance on search engine optimization. The director will manage digital presence on the web and on television screens in public areas and LCD screens across the company.
In addition, the director of digital communications will convene cross‐functional teams responsible for content, design, analytics and maintenance of the website, social media outlets, and other related digital spaces (advertising, email marketing, mobile apps, blogs, etc.) in order to leverage and manage digital resources strategically and to ensure that the brand identity and messages are presented consistently and effectively across all digital platforms. This person will review and serve as the point person for digital initiatives. The director of digital communications will proactively assess and adopt emergent technologies and strategies and develop new programs accordingly. They will need to function as a visionary, strategist, implementer, and manager. Finally, the director of digital communications must be committed to achieving measurable results and themselves and their team accountable for producing results.
Lead the team that maintains, expands, and coordinates company’s global presence in social media and websites.
Lead, mentor, coach, and develop a team.
Work closely with operations and management as well as marketing and sales teams.
Develop and implement an annual digital marketing and communications strategy.
Create/lead learning opportunities; host webinars and workshops; create interactive tools and resources.
Work with other members of the Communications department to develop, maintain, and implement a digital content strategy in support of key organizational initiatives, positioning, services, and products.
Manage Podium and all reputation management sources.
Create/coordinate production and editing of content to be utilized on all digital channels including video, photography, voice talent, social media, web design, web management, content and graphic development.
Ability to set, manage, and ensure teams meet deadlines.
Solid analytical and problem solving skills; ability to integrate disparate and fragmented content and processes across departments
Ability to work effectively and harmoniously with technical and non‐technical colleagues to successfully execute web projects in support of marketing and business development goals; demonstrated ability to manage internal teams, contractors, and consultants
Fluency in industry best practice tools and techniques for site optimization, and the capacity to successfully prioritize and implement improvements
Sophisticated understanding of digital user behavior and ability to apply these insights to develop more user‐friendly experiences; Ability to identify and implement process improvements
We offer
hands-on training, advancement opportunities, inter-company transfer opportunities, and benefits including : medical/dental/vision coverage, paid time off, paid holidays, a pre-tax matching 401k plan, DailyPay (make any day a payday), employee referral bonus, a pre-tax flexible spending plan, education reimbursement, free life insurance, and a host of other perks
B.A. or B.S. Degree in Business Administration, Marketing, Communications and/or equivalent with experience and on job training.
Minimum 5 years working in healthcare environment or similar service industry.
Proven track record of success in senior roles.
Confident, driven, and dynamic leader.
Entrepreneurial mindset with the ability to spot original branding opportunities.
Creative, resourceful, flexible team player
Experience and facility with CRM and CMS platforms, data management, HTML, and other development platforms
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