Marketing Director

3 weeks ago

Washington, United States CareerBuilder Full time

T2 Tech Group is searching for a Marketing Director to join our Partner Companys growing team. This resource will be primarily responsible for developing and implementing a comprehensive marketing strategy in order to establish the brand, increase the Companys brand awareness, and support lead generation and sales activities.

The ideal candidate will have a Bachelors degree in Marketing or a similar area of study, 3+ years of experience as a Marketing Manager, and/or relevant experience developing marketing strategies, collateral, and campaigns. They will be responsible for organizing, directing, and overseeing all aspects of business development and marketing communications, including development, implementation, monitoring, updating, and ongoing analysis of the organization's strategic business development and marketing plan. The Marketing Director will also be responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program and service line. Additionally, they will oversee media relations, website and social media strategy, and collaborate with sales staff to develop effective proposals and presentations.

Responsibilities:
Develop and refine the Companys brand identity
Collaborate with executive management to create a comprehensive marketing strategy
Implement marketing software/tools to streamline marketing efforts
Execute and track marketing campaigns to increase brand awareness and support lead generation and sales activities
Create and update marketing content (e.g. website content, brochures, case studies, articles, white papers, presentations, marketing emails)
Work with publications and vendors to publish articles and related content
Collaborate with sales staff to develop proposals and presentations for new business opportunities
Manage social media efforts to build a following and increase engagement
Plan and execute marketing-related events and webinars
Oversee website redesigns and updates
Understand technology and professional services to effectively market the company's offerings
Conduct competitor comparison and positioning analysis
Create and update marketing messaging
Perform other duties as assigned
Bachelors degree in Marketing or similar area of study
3+ years of experience as a Marketing Manager or similar role
Experience developing marketing strategies, collateral, and campaigns
Knowledge or experience in healthcare and IT industries
Proficient in Adobe suite of products (Illustrator, Photoshop, InDesign)
Experience with website design and maintenance using WordPress
Excellent written and verbal communication skills
Ability to work effectively in a team environment
Strong coordination skills with outside vendors
Must know SEO and website
Must be an excellent content writer

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