Paid Search Specialist

3 weeks ago

Irvine, United States Spectraforce Technologies Full time

Job title :

Paid Search Specialist

Duration: 07 Months

Location: Remote

What are the top 3-5 skills, experience or education required for this position:

1. Bachelor's degree in marketing business or related field

2. 4+ years of experience in Paid Search Campaign management

3. Deeply versed in planning, buying, and optimizing in Search platforms

4. Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager, Excel and Power Point

5. Strong analytical skills

Summary:

Digital Media Optimization Team is looking for a results-driven individual who will oversee the Paid search accounts managed by our agency partners. The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms. The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion. In this role, you use your expertise to help increase overall revenue and ROI of paid advertising.

Primary Responsibilities

* Act as Paid Search subject matter expert by driving continued innovation and industry best practices for brands

* Monitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results.

* Perform ongoing paid keyword discovery, expansion and provide optimization opportunities

* Monitor bid adjustments and optimal spend across different channels and keywords.

* Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics

* Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams

* Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.

Education/Experience Required

* Bachelor's degree in Marketing, Business, or a related field

* 4+ years of experience in paid search campaign management

Essential Skills and Qualifications

:

* Deeply versed in planning, buying, and optimizing in Search platforms.

* Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact

Proficiency in Google Ads, Bing Ads, SA360 and Campaign Manager

* Strong analytical skills with an ability to derive actionable insights from data.

* Excellent communication skills, both verbal and written with an ability to make the complex simple

* Advanced Excel skills with ability to create pivot tables and perform v-lookups

* Ability to work in a fast-paced, dynamic environment.

* Organizational and time management skills

* Ability to work independently

* Pharma or healthcare experience is a plus

* Google Ads and SA360 certification

* Intermediate knowledge of MS Office (Word, Excel and PowerPoint) #J-18808-Ljbffr

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