Digital Marketing Manager

4 weeks ago


Budd Lake, United States Creative Circle Full time

Our client, a multiple award-winning company of innovative Personal Protective Equipment is looking for a corporate focused Digital Marketing Specialist, eCommerce to join their team, Full Time. This is role is M-F, 9:00am - 5:30pm est and is onsite 5x per week in their Mt. Olive, NJ location

***MUST have strong eCommerce experience. Amazon/Walmart/Staples preferred.

Reporting to the Brand Manager, the Digital Marketing Specialist, eCommerce ideal candidate will play a vital role in developing, implementing, and managing digital marketing initiatives that bolster the company's presence and drive significant outcomes.

Responsibilities:

Develop and implement a digital marketing strategy

Create visual concepts for promotional activities, execute, and optimize digital advertising campaigns across various platforms

Manage the digital marketing calendar

Track digital marketing performance

Create and update digital marketing reports

Curate and optimize the online product catalog

Coordinate with graphic design colleagues to ensure accurate product branding,product information, imagery, and descriptions

Develop and implement competitive pricing strategies to maximize sales and profitability

Monitor market trends and competitor pricing to adjust strategies accordingly

Analyze campaign performance and adjust strategies to achieve ROI goals

Collaborate with senior leadership and colleagues on the execution of social media strategies

Utilize analytics tools to track key performance indicators (KPIs) and generate actionable insights

Oversee the look and feel of the company website and generate product sales via online channels

Qualifications:

Bachelors degree in digital marketing or a related field

Minimum of 5 years of experience as a Digital Marketing Specialist or similar role

Strong understanding of online marketplace dynamics and trends

Knowledge of digital advertising platforms (Google Ads, Amazon Ads, Facebook Ads, etc.)

Excellent understanding of UX, web design, customer flow and web analysis

Confidence in traffic analysis, reporting tools and optimization

Fashion and or healthcare experience preferred

Experience with competitive pricing, content writing and creative thinking a must

Benefits Include:

Health / Dental/ Vision

401k company match

PTO / Sick

Holidays

LTD

HSA

FSA

Life insurance + more

Laptop supplied



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