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Digital Marketing Manager
4 months ago
$30-$40/HR Hybrid or Remote Contractor
DIGITAL MARKETING MANAGER
Bluestone Hospitality, LLC is an established hospitality management company operating in 11 states with over 75 locations and 3,000+ team members. The brands we partner and manage include: Bruegger's Bagels, Burger King, Popeye's Louisiana Kitchen, Johnny Carino's, Ruby's Diner, On the Border, Starbucks Coffee, ParkStone Wood Kitchen + Taps, Famous Dave's BBQ and Hilton Hotels & Resorts.
Our passion, vision and success have enabled us to be recognized through the industry as a dynamic company that achieves exceptional results. We make it a priority to connect with our guests by focusing on service excellence and delivering innovative and delicious food experiences. Bluestone Hospitality is growing, and we are looking for individuals who can be empowered to make a difference in the hospitality industry
Opportunity Overview
The Digital Marketing Manager will develop, execute, and analyze a variety of digital marketing initiatives to support marketing plans and business objectives. This fast-paced and exciting role is integral in growing our business by implementing various digital marketing tactics geared at driving sales, building brand awareness and maintaining the digital platforms for the brands that Bluestone Hospitality manages. The position will work closely with Marketing, Digital Services and Operations.
What You'll Be Doing
Plan, execute and analyze all digital marketing for several of the brands Bluestone Hospitality managesDesign, build and maintain social media presence across all digital channelsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies via digital channelsMaintain content on restaurant websites and work with Digital Services to ensure all marketing campaigns are successfully implemented onlineSupport all marketing promotions on online ordering and with third-party deliveryAssess and optimize existing loyalty programs in the short term to enhance effectiveness and drive measurable results.Develop a comprehensive, long-term strategy to architect a new loyalty program for select brands, fostering deeper engagement and loyalty.Support e-gift card programs and lead the launch of new e-gift card programs for select brandsMonitor social networks and review platforms for customer care issuesManage guest feedback online platforms and support operations in resolving guest feedbackWhat We Are Looking For / Qualifications
3+ years of Digital Marketing Experience, preferably in the hospitality industryBachelor's degree or equivalent experienceStrong organizational skills and ability to independently plan and prioritize tasks to meet deadlines in a timely mannerDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsStrong leadership skills with ability to manage other team members and work with agenciesExperience in identifying target audiences and devising digital campaigns that engage, inform and motivateFit to work in a fast-paced environmentA talent for working with others and communicating effectively both in writing and verballyStrong analytical skills and data-driven thinkingOperational understanding of how restaurants work, culture, menus and order processesReliable / Available - Requires flexibility to be available during restaurant hours including nights and weekends if issues arise to support operationsStrong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media
We are an equal opportunity employer.
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