Associate Product Marketing Manager

3 weeks ago

Bethesda, United States Teaching Strategies Full time

Job Description Job Description Be a Part of our TeamJoin a working family that is dedicated to the mission of the work we doTeaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.Position OverviewAs the Associate Product Marketing Manager, you will assist the Product Marketing Team in supporting a portfolio of 25+ products and associated campaigns targeting key audiences and strategic markets. You will work collaboratively with the broader Marketing team and Sales.Specific Roles & Responsibilities:Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key performance indicatorsSupport major product launches with sales enablement, website, and playbook audits, and development/updating of launch communicationsAssist in developing and executing campaigns aimed at acquiring new customers in strategic markets and/or increasing our engagement with current customers; Measure the efficacy of such programs to inform future campaign goals/tacticsConduct research to analyze competitive landscape, market trends and customer /persona behaviorMaintain overall product catalog, driving annual and periodic updates through the production processPrepare reports and presentations by collecting, synthesizing, and analyzing internal and external dataMaintain an inventory and directory of sales support materials, ensuring all resources are accurate and currentResearch new sources of prospective customers and campaigns, providing recommendations to marketing leadershipAssist with communications updates to Sales team and Slack channel Q&A supportSupport creation of success stories, participating in end-to-end process of interviewing customers, developing key messaging, assisting with production of narrative, video, social, and other derivative contentSupport conference and event planning to showcase Teaching Strategies productsAssist in executing product marketing tasks within the scope of a larger product or project, under guidance from the managerOccasional domestic travel required for in-person team, department, and company meetingsQualifications:Required skills and qualificationsBachelor's degree (or equivalent) in marketing, advertising, or communicationsExperience in marketing coordination or similar roleKnowledge of product marketing, digital marketing, content marketing, social media marketingExcellent communication and presentation skillsOutstanding attention to detailPlanning and project management skillsInitiative & persistenceProficiency in Microsoft SuitePreferred skills and qualificationsExperience in early childhood education a plusWorking knowledge of design software, marketing automation, CRM, webinar platforms, and/or content management softwareHighly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateWhy Teaching StrategiesAt Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.Let's open the door to your career at Teaching StrategiesSome additional benefits & perks while working with Teaching StrategiesTeaching Strategies offers our employees a robust suite of benefits and other perks which include:Competitive compensation package, including Employee Equity Appreciation ProgramHealth insurance benefits401k with employer match100% remote work environmentUnlimited paid time off (which includes paid holidays and Winter Break)Paid parental leaveTuition assistance and Professional development and growth opportunities100% paid life, short and long term disability insurancePre-tax medical and dependent care flexible spending accounts (FSA)Voluntary life and critical illness insuranceTeaching Strategies, LLC is committed to creating a diverse workplace and is proud to be an equal opportunity employer of Minorities, all Genders, Protected Veterans, and Individuals with Disabilities.#J-18808-Ljbffr

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