Retail Trade Marketing Manager
4 weeks ago
Primary Responsibilities
Accountable for growing and retaining the brands’ customer base, building brand awareness and loyalty, and supporting product sales within his/her region
Execute local events including logistics, planning, and reporting
Organize and manage various promotional events such as product launches, tastings, and community outreach initiatives to create brand awareness and engage target consumers
Help identify, establish, and nurture relationships with key local partners, such as event venues, retailers, and influencers, to leverage co-marketing opportunities
Assist in maintaining retailer marketing calendars and internal trackers with promotional activities and marketing activations to share with the broader organization
Liaise with the marketing team to coordinate and then execute all mailings of coupons, swag, and POS materials
Manage all inventory of POS and SWAG storage unit, including maintaining and tracking inventory levels, alerting the team when stock is low, and reordering materials as needed
Ensure all marketing activities adhere to brand guidelines
Work closely with cross-functional teams, including sales, marketing, and operations, to ensure seamless execution of marketing initiatives and alignment with sales objectives
Work with the internal team on meeting agenda topics, issue detailed and timely meeting recaps, and manage follow-ups
Required Skills & Abilities
Background in marketing, business, communications, or another related field
Strong communication skill
CPG or food/beverage experience
Required Qualifications
Three (3) years of experience in the Non-Alcoholic brands beverage industry
High School diploma or GED equivalent.
Bachelor’s degree in Sales, Marketing, or related field preferred
Competitive compensation inclusive of base salary and bonus Competitive Benefits package, including:
Medical
Dental
Vision
Paid Time Off
Holidays
Auto Allowance
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