Paid Social Strategist
6 days ago
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
About the role:
The Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social advertising accounts. He or She will lead and execute upon a paid social strategy that helps reach a business' overarching goals across Meta, LinkedIn, Pinterest, SnapChat as they pertain to each client. Through the responsibilities outlined below, the Paid Social Strategist plays an integral role in the of the paid advertising offering and retention of its business.
Responsibilities:
Effectively own strategic communication internally and externally for clients and client teams
Proactive internal communication with the team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Facebook Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, others as applicable
Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or slack (as applicable)
Full ownership and execution of performance marketing via paid social native platforms
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Excellent marketing and business strategy acumen
Ownership of performance reporting and strategy communication
Execute performance reporting A-Z with excellent presentation creation capabilities
Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Contributing to a constructive and effective work environment in line with PD core values
Actively participate in the growth and development of junior talent where applicable
Requirements:
2-3 years of experience in paid digital advertising (paid social advertising background preferred)
Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
Strong attention to detail and time management skills
Self-starter who thrives in a fast-paced environment
Proactive, organized, and able to work autonomously
Complete understanding of the marketing funnel and how to execute via paid social
Full understanding of the eCommerce model and basic lead gen strategies
Understanding of the online advertising industry and social media
Client Communication & Public Speaking skills
Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
Primary KPI’s:
Managing a full workload indicated by one or more of the following:
$26k MRR or
6 owned clients
Below 10% client churn rat
Most Important Things (MIT’s):
Account Growth & Retention (Results & Sentiment)
Development of paid strategies for partners and department
Benefits & Perks:
Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Employee Assistance Program (EAP)
12 observed national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
#J-18808-Ljbffr
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