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Senior Sales Manager
4 months ago
**Senior Sales Manager**
**Visit Williamsburg | Williamsburg VA 23185 USA | Full Time | Posted: 02/14/2022**
**View Job**
**Job Description**
Job Title: Senior Sales Manager
Reports To: Sales Director
Salary: $67,500
Position Summary:
This position is responsible for implementing Visit Williamsburgs sales strategy for groups and
meetings, in particular corporate meetings and events, conferences/exhibitions/association,
incentive travel, diversity and inclusion, and advanced SMERF (social, military, education,
religious, fraternal). The Senior Sales Manager will manage existing client relationships and
aggressively identify, prospect, and network in order to create new business opportunities.
Responsibilities:
o Represent Visit Williamsburg at select conventions, trade shows, sales missions, site inspections,
familiarization tours, etc.
o Facilitate all aspects of the sales process including cold calls, follow-up calls, and emails; sales
meetings and presentations; and pursuing bid opportunities and submitting proposals
o Develop and submit sales leads to Williamsburg hotels, attractions, and venues; manage
requests for proposals (RFP) distribution within customer relationship management (CRM)
software
o Assist in development of cooperative marketing programs
o Provide services in support of sales efforts, including managing logistics for potential meetings
and events; act as liaison between suppliers and clients; maintain communication with all parties
before, during, and after the event
o Join and participate in trade organizations and associations to establish market presence and
outmaneuver competitive set
o Maintain excellent knowledge of hotels, special events, meeting facilities, and recreational
venues, including capacities, space expansions, space limitations, renovations, and special
concessions
o Sustain and strengthen partnerships with suppliers; communicate with hotels and
attractions in order to meet Visit Williamsburgs sales goals; develop sales tutorials
o Work with Virginia Tourism Corporation (VTC), regional municipalities, and economic
development organizations to establish relationships and gain insights
o Prepare monthly sales reports for the Sales Director, including information on leads and active,
booked, and lost business
o Maintain proficiency with CRM software, enter sales data, monitor and trace sales accounts, and
enter prospects and key data points/information
o Prepare travel and expense budgets and expense reports
o Assist with promotional material creation and development
o Other duties as assigned
Qualifications and Experience:
o Bachelors degree in Hospitality, Marketing, or related field
o Minimum of seven years sales and marketing experience within a destination marketing
organization, convention and visitors bureau, destination management company, incentive travel
company, or national hotel sales office
o Ability to execute against strategy to achieve and maximize sales goals/increase overnight
visitation
o Proven success in client solicitation, retention, and relationship management
o Strong understanding of CRM software(s)
o Exceptional written and verbal communication skills
o Incomparable judgement in maintaining information, records, and reports; ability to
read, understand, and review documents for accuracy and relevant information
o Ability to effectively interface with staff, the Williamsburg Tourism Council, and
constituents
o Ability and willingness to travel up to 40% of the time and work occasional nights and weekends
o Positive, results-oriented, reliable, and proactive
**Job Details**
Location Williamsburg, VA, 23185, United States Industry Sectors Other Function Sales **Location Map**
**Contact Information**
Contact Name David Turner How to apply A resume is required to apply to this job. Applications are sent to employer via email. Click on the link below and follow instructions. Apply
