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Brand Manager

3 months ago

Raleigh, United States Azurity Pharmaceuticals - US Full time

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company's patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

Azurity is seeking a complement to the Marketing Team with someone who brings pharmaceutical brand experience coupled with execution excellence to optimize the commercial strategy. This is an exceptional opportunity to join a growing company in a niche market.

Principle Responsibilities:

  • Collaborate cross functionally with Market Access Strategic Accounts and Sales teams to develop and implement strategic and tactical planning for key stakeholders in the product landscape.
  • Support Market Access Strategic Accounts and Sales teams with building new and expanding account relationships.
  • Leverage understanding of market and competitive landscapes, key customer groups, reimbursement pathways and to develop and drive brand and portfolio strategies.
  • Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for products.
  • Support New-Product Planning and Business Development Teams in the transition of new launch assets to the Commercial Team.
  • Oversee inbound and outbound advertising and promotional activities including print, online, electronic media and direct mail. Oversee development and production of promotional and collateral materials using internal and external creative teams.
  • Participate in the creation, development, and implementation of the key customer (HCP, Pharmacist, Patients/Caregivers/Payer) plans that increase brand awareness and accelerate profitable revenue growth.
  • Develop messaging for key tactical programs that drive market volume. Work with commercial operations and tactical vendors to develop, analyze and track KPIs and ROI to optimize execution of plan.
  • Leverage customer insights and market research to identify new and innovative programs and vehicles to meet the evolving needs of key stakeholders.
  • Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
  • Responsible for social media optimization and execution among primary social channels, corporate events and website presence.
  • Manage the Promotional Materials Review process from development through approval to ensure the timely and efficient review of promotional materials that comply with legal, regulatory and company guidelines.
  • Manage monthly tactical budget and budget reconciliation process.
Qualifications and Education Requirements:
  • At least 3 years pharmaceutical industry marketing experience and a strong knowledge of marketing principles, including principles of brand management, professional promotion, patient education and pharmaceutical sales process.
  • Experience with hospital, specialty, injectable and/or rare disease products preferred.
  • Product launch experience preferred.
  • Experience in developing, implementing, and monitoring brand plans, budgets and management of external agencies.
  • Demonstrated analytical, project management and problem-solving skills.
  • Omnichannel marketing experience and knowledge of CRM systems (i.e. Veeva).
  • Demonstrated ability and willingness to work effectively and seamlessly at multiple 'altitudes' within the organization. Maintains a 'no job is too big or too small' attitude necessary to succeed in a start-up environment.
  • Ability to effectively communicate with and present to senior management and executives across all company functions.
  • Flexible and able to execute within a dynamic, at times ambiguous, and rapidly changing environment with agility.
  • Strong communication and presentation skills, both oral and written coupled with strong knowledge of MS Office: Word, PowerPoint, and Excel.
  • Independent, self-starter, and able to work effectively in a collaborative team environment.
  • Experience working closely with all sales force counterparts and gaining insights for sales force needs.
  • Experience tracking and managing budgets with finance counterparts.
  • Position Location: Atlanta, Woburn or Raleigh
  • Bachelor's Degree; MBA preferred.
#LI-Hybrid

Physical & Mental Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Must be able to sit for long periods of time
  • While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
  • May occasionally climb stairs and/or ride elevators
  • The employee must occasionally lift and/or move up to 25 pounds
  • Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
  • Other miscellaneous job duties as required
Benefits We Offer:
  • Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent.
    • Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.
    • Fuel Your Success: *Sales Only* - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you.
  • Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.
  • Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office. *Excludes Sales, Manufacturing, and some Operations positions*
  • Start Your Week on a High Note: Indulge in our "Bagel Tuesday" perk, where you can enjoy a fresh bagel on us every Tuesday morning. **Only for On-site/Hybrid colleagues**
  • Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.
  • Time Off That Counts: Take advantage of our generous PTO policy, which offers 20 days annually + rollover (up to 40 hours).
  • Meaningful Time with Your Loved Ones: We close between Christmas and New Year's to give you an extra week off to spend quality time with your family and recharge.
  • Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.
  • Summer Vibes: Embrace the summer season with our Summer-Hours perk, available between Memorial Day and Labor Day. **Excludes Sales Colleagues**
  • Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.
  • Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.


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