Senior Product Marketing Manager

2 weeks ago

Richardson, United States NICE Full time

NICE Customer Experience Analytics (CEA)

Senior Product Marketing Manager

Location: Hoboken, Atlanta, Denver, Salt Lake City or Richardson

Full-Time, Exempt

Description

Senior Product Marketing Manager

If you are interested in working on a fun and dedicated team that enjoys being agile and working together to win, this your chance to be part of something BIG

Adoption of AI and analytics in the contact center is growing at a rapid clip, with NICE at the forefront with Enlighten for CX AI. In fact, in Q4 2024 Enlighten booking grew 375%. Further, the contact center market is still in the early stages of moving to the cloud (~20% penetration vs. 60% of CRM) – and NICE CXone is growing at record levels per the rapid adoption of the world’s leading cloud native CX solution. NICE cloud growth is the highest in our industry and on a much larger scale, showcasing our accelerating market share expansion.

In this role, you will spearhead product marketing for a select number of CEA (Customer Experience Analytics) offerings. Responsibilities include developing positioning and messaging for product releases; creating, collaborating, and implementing sales enablement materials and programs; delivering thought leadership to drive awareness, interest, and demand; and evangelizing the business benefits of NICE AI and Analytics innovations.

This position requires collaboration across NICE with corporate marketing, product marketing, and sales teams, and an ability to prioritize, develop, and execute – hand in hand with CEA product, pre-sales, sales, and customer success – effective programs that drive the adoption of CEA AI and Analytics solutions.

This role includes, but it not limited to, the following duties:

  • Product release positioning, messaging, and sales training
  • Product ROI and use case development
  • Sales enablement content and programs including promotional offers and sales contents / campaigns
  • SKO program development, administration, and development and delivery of training
  • Thought leadership content development and writing for a variety of demand gen and customer upsell / loyalty campaigns, including eBooks, whitepapers, blogs, webinars, and events – often in partnership with analysts and influencers
  • Analyst Relations briefings, and highly precise and technical RFI submissions
  • Customer Intelligence activities in collaboration with NICE CI team
  • Customer case studies, win stories, use cases
  • Customer speaker recruiting and collaboration for NICE Interactions

To Land This Gig You'll Need:

  • Experience in CCaaS market
  • Familiarity with and passion for CX AI and Analytics, including both the technical and business come differentiators of NICE solutions
  • Current expertise or interest in developing deep subject matter expertise CX AI and Analytics, for the contact center and beyond
  • A natural affinity with working with product management, pre-sales, and sales to support pipeline gen and help accelerate deals through the funnel
  • The ability to translate product features into differentiating value propositions and leverage market, competitive, and customer knowledge into business outcome focused storylines and materials
  • A bachelor’s degree in business management, marketing or related field or equivalent work experience required
  • 6+ years of experience in software product marketing or product management
  • Keen ability to prioritize, manage, track, and deliver multiple projects simultaneously on budget and deadline
  • Outstanding written and verbal communication skills, and effective presentation capabilities
  • Ability to work cross-functionally with peer group, senior leadership, and independently to achieve business goals including LoB, departmental, and individual KPIs
  • Excellent influencing and consensus-building skills
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