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Sales and Marketing Director

2 months ago

Cupertino, United States BGSF Full time

OVERALL RESPONSIBILITIES:

The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

ESSENTIAL JOB FUNCTIONS:

-Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met.

-Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement.

-Plans, develops, and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members.

-Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.

-Develops and manages the Promotion and Sales budget.

-Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems.

-Maintains effective communication with the Executive Director and other leadership team members.

-Ensures that all prospect inquiries are managed, and that timely follow-through is maintained in accordance with designated time frames.

-Supervises the performance of Real Estate Agents, Marketing Coordinator, Relocation and Real Estate Specialist and other team members and actively engages in coaching activities to enhance team performance.

-Staff the office to meet business needs which may include evenings, weekends, and holidays.

-Prepares and maintains accurate and timely reports as required.

-Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts.

-Adheres to Life Care Services/Sales First standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual

-Maintains consistency with community and Life Care Services/Sales First brand by following logo usage guidelines.

-Works with team members to plan and execute seminars and events as identified in the marketing plan.

-Selects, trains, evaluates and counsels department personnel.

-Manages advertising agency and advertising plan.

-Attends and leads in-services and community training sessions as needed.

-Participates as an active member of the community leadership team.

-Assumes responsibilities for personal work areas and maintaining areas in a presentable manner.

-Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community.

-Maintains a professional appearance at all times.

-Assumes Broker responsibilities for Rancho San Antonio Retirement Housing Corporation or works with the Broker of Record to ensure real estate practices and procedures are followed.

-Supervises real estate agents employed by Rancho San Antonio Retirement Housing Corporation and ensures all licenses are current.

-Develops policies, procedures and systems to review, oversee, inspect and manage real estate transactions including document review, filing and maintenance of files.

-Adheres to the Realtor Code of Ethics and Standards of Practice

QUALIFICATIONS:

-Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.

-A bachelor's degree in marketing preferred or Real Estate/Sales experience.

-Must have a current CA Real estate license within 90 days and eligible to become a broker in one year.

-Supervisory experience and/or capability

-Skill in use of computer software including Microsoft Office applications.

-Must be able to generate a warm, friendly, and caring manner on first impression.

-Maintains working knowledge of regulations that impact the industry.

-Experience developing / maintaining a department budget.