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Promotional Education Manager

3 months ago

Lawrence Twp, United States LanceSoft Full time
Role: Program Manager/ Promotional Education Manager
Location: Princeton Pike, NJ, 08648
Duration: 12 months

Must have US Speaker Bureau Experience

Job Description:
Purpose/Objective of the Job:
  • Partners with US Marketing and Sales teams to develop Promotional Education Program (Peer-to-Peer / P2P) strategies and tactics in alignment with business priorities. Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. Contributes to performance excellence and continuous improvement for P2P marketing programs/tactics.

Key Responsibilities and Major Duties:
Channel Strategy and Management
Channel Strategy
  • Maintains an understanding of promotional education trends and client's business priorities in order to identify opportunities to drive business impact
  • Provides recommendations to US Brand and Sales matrix teams to guide best-in-class HCP customer engagement
  • Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge, expertise
Budget management
  • Collaborates with brand teams to plan and track Promotional Education Program operational budgets
  • Develops and manages speaker training budgets to include venue, travel, logistics, vendor fees and HCP honoraria

Promotional Education Program Support
Project initiation
  • Creates/updates, gains alignment/approval for, and manages distribution of speaker program planning documents (series brief)
  • Initiates HealthSTAR project plan for activation of speaker programs to field force
  • Provide strategic guidance to stakeholders on the implementation of podium programs/symposia within conferences & congresses
  • Partner with Speaker Bureau Vendor and podium program/symposia point for submission of all documentation to execute tactic
Content Creation
  • Identifies, drafts, and/or gains approval for speaker training content, pre/post-event communications, and other supporting P2P resources
Content Management
  • Develops and gains approvals on pull-through Promotional Education Program materials, including acting as Champion in Promotional Review of non-core content
  • (such as program invites and recruitment materials)
  • Manages brand speaker communications regarding training content updates, label changes, etc.
  • Speaker Training Planning and Execution
  • Accountable for speaker training planning and execution, including venue coordination, vendor management and logistics, HCP Payments and training records
  • Delivers stakeholder training to all commercial and medical team participants

Speaker Bureau Management
Speaker Training Planning and Execution
  • Accountable Manages requirements for speaker contracting, conducts analysis for bureau size recommendations/regional allocations, and partners with Field Sales and Medical on nominations/validations for new speakers
  • Determines fair market value (FMV) and secures legal consultation Manages speaker bureau maintenance and speaker support resources
  • Manages contracting and logistics vendor partners to ensure availability of speakers and resources to the field

(Note: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned. Brand-specific responsibility may change depending on business support needs.)

Key Stakeholders/Contacts
  • Key business partners: Brand Marketing teams, Sales and Sales operations, Home Office and Field Medical Teams
  • Key matrix partners: Legal, Compliance, Finance
  • Key external suppliers: Speaker Program Logistics vendors, Agency Partners, Meeting Management vendors

List of Minimum Position Requirements/Competencies:
Degree/Certification/Licensure:
  • BA/BS degree required.
Experience - Responsibility and minimum number of years:
  • Candidate should possess 5+ years of pharmaceutical industry experience with understanding of Promotional Education Programs; therapeutic area/brand team experience preferred; sales, project management, and/or operations experience also.
Competencies - knowledge, skills, abilities, other:
  • Understanding of Commercial Operations or Strategy
  • Excellent planning, prioritization, management, and organizational skills
  • Strong interpersonal and communication skills
  • Proven track record collaborating with large matrix teams