Ecommerce Manager

3 days ago

Chicago, United States PharmaCann LLC Full time

PharmaCann, Inc. owns and operates best-in-class production facilities and retail dispensaries for cannabis-based products. We currently operate in the States of Illinois, New York, Massachusetts, Ohio, Pennsylvania, Maryland, Colorado and Michigan as a medical and/or adult use cannabis provider to patients and customers. We are looking for energetic, results-driven individuals to join our rapidly growing team and industry.PharmaCann is looking for an experienced data-driven and consumer centric marketer with high energy to drive our ecommerce strategy with a focus on the customer's experience. The Ecommerce Manager will be responsible for understanding and optimizing the customer journey for the PharmaCann house of brands: Verilife, LivWell, Matter, and more. This role will continuously transform based on the dynamic cannabis industry, growth in markets, and ecommerce best practices. The Ecommerce Manager will play a critical function in growing our ecommerce footprint in all our retail markets. The Manager will be passionate about ecommerce, be an expert of analytical tools and must be in tune with emerging technologies and trends. The Manager will also be comfortable in an agile environment that thrives in a fast-paced culture with tight deadlines and the ability to multi-task and thrive in a highly regulated industry. The ideal candidate will be a strategic and creative thinker who can proactively problem solve and contribute solutions with a deep understanding of ecommerce. This position will report directly to the Director of Digital Marketing.ResponsibilitiesGenerate new ideas, understand optimization opportunities and define business needs to increase revenue and customer acquisition. Focus on data and optimization by tracking web analytics Ability to project manage initiatives, communicate deadlines, and proactively provide business insightsManage the setup of marketing and merchandising promotions ensuring an accurate execution through testingTest and ensure accuracy of all site assets, links, promotions and product attribution for the siteCollaborate with internal teams on site merchandising strategies and provide feedback to Digital, Brand, and Merchandising teams on learningsPartner with Brand and Merchandising team to maintain that all products and messaging on is accurateWork with the SEO manager to create SEO friendly landing pages based on technical and content needsCoordinate with internal teams to execute banners, custom landing page, and other content needsCollaborate and manage social media postsCreate an A/B testing and personalization strategyQualifications5+ years of E-commerce experienceExperience with ecommerce platforms (Magento, Salesforce commerce cloud), CMS systems (Wordpress, Squarespace), and Social media tools (Sprout Social)Understand UX and conversion rate optimizationExperience with regulated industries is a plusStrong analytical, consulting, problem-solving, and conceptual skillsExpert in Google analytics Ecommerce experience required, cannabis experience a plusBachelor's degree required; Master's degree preferred#enghp Notice: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.We are an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

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