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Vice President, Marketing

1 month ago

Auburn, United States Zones Full time

Description

Position at Zones

About Zones Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

The Vice President, Marketing is responsible for the global design and development of the end-to-end marketing strategy to support Zones aggressive growth goals and to craft a compelling narrative on how Zones presents itself to the world. This leader will be accountable for establishing brand awareness in the marketplace, from strategy to detailed implementation, to measurable success using established metrics. In addition, the VP, Marketing will be responsible for harnessing the foundation of a world-class marketing team as well as coaching and developing internal talent with the goal to inspire and empower greatness across the team. The VP, Marketing will have responsibilities for leading the global marketing organization, partnering with internal stakeholders and engaging the external market - including key customers, the media partners, and industry analysts.

Successful candidates will bring deep marketing expertise in brand strategy and execution, analyst / public relation engagement, demand generation, marketing analytics and results-orientation to the position. This high-energy individual will effectively develop and communicate actionable customer insights, create high-impact and innovative marketing programs, and align the marketing efforts to the overall strategic goals of the company.

This is a hybrid role, while the work will be primarily remote some days in the office will be required.

Key Areas of Focus

Brand: Create a distinctive and fun brand that will differentiate Zones from other solution providers. Define the visual identity, editorial voice & tone and train all customer facing teams to represent the brand and ensure consistency. Fuse the brand into the customer facing properties and within the product itself. Sales Enablement: Partner closely with Partner and Product Management to create a go-to-market (GTM) sales play on world class sales enablement materials. Product Synergy: Work closely with Partner and Product Management in understanding competitive threats, understanding our customers, and driving cross-functional growth teams. Demand Generation: Create a scalable demand generation machine utilizing multiple channels and advanced targeting methods. Relentlessly optimize against metrics. Content Marketing: Develop a deep set of rich content that will engage, educate and entertain prospects and customers alike. Lifecycle Nurturing: Leverage the content repository to strategically nurture prospects and customers throughout their lifecycle through intelligent drip paths and across multiple channels. Operations: Build the tech stack foundation to precisely track core marketing metrics and understand program spend effectiveness through multi-channel attribution. Track core customer metrics including NPS and CSAT and report to the overall organization. PR: Build momentum and buzz by shaping and capitalizing on the Zones vision. Target and develop key press relationships. Tell our story with passion. Customer Stories: Bring to life the incredible transformational stories of our customers. Build relationships with existing customers, obtain sign-offs, secure interviews, and get the top logos. Field Marketing: Manage our events strategy across external and internal events. Deliver an incredible experience when prospects and existing customers interact with our brand at physical events.

Responsibilities

Improve brand awareness and engage in the end-to-end ownership of Zones positioning in the marketplace (brand identity, content strategy, etc.). Develop and implement a high-impact marketing plan to increase top-and-bottom line performance of Zones products and services, across all channels and global regions in partnership with Partner and Product Management. Direct public relations effort, working with internal and external partners to identify and capitalize on opportunities for analyst/media coverage for the organization. Direct analyst relations efforts, working with internal Zones and Zones infrastructure teams, to firmly establish the company’s products and solutions in key markets we serve. Build and execute ROI-driven marketing programs to drive sales and revenue growth. Implement best practices in marketing and pipeline development to fully leverage investments. Develop segmentation, competitive analysis/market intelligence. Develop, measure and report on key marketing metrics. Build and manage a high-performing marketing team, while coaching and developing team members for long term organizational success. Ensure internal sales teams have the tools, training and incentives needed to sell effectively by working with the Partner and Product Management team. Be a strong collaborator and partner. Function as an executive leader and doer, providing leadership and insights, supporting strategic objectives, and being a hands-on member of the team. Have an understanding of the Business universe and segment SMB, MM, Enterprise, HC, and PS Research verticals and identify high spend IT customers Create prospect databases for each segment and vertical Manage customer database and provide analytics. Create GTM strategies with the solutions group, world class marketing materials and campaigns and enable sales teams to execute? Develop a communication strategy for the engaged workforce, loyal customer base and forging alliances with partners. Increase net promoter score

Required Skills

15+ years of experience leading marketing and business development activity within the technology product industry or in a technology-focused professional services organization. Client orientation is critical. Extensive experience improving brand awareness on a global basis, from strategy to tactical execution. Proven success with analyst / public relations engagements. Significant experience managing others and driving / aligning teams to organizational strategy. Demonstrated ability to scale and improve programs, optimize efforts and drive program outcomes across multiple geographies. Well-honed ability to analyze problems and needs, evaluate alternatives and find solutions. Strong strategic planning capabilities with experience in developing and managing timelines, schedules, budgets and resources across functional areas. A strong track record of high-impact leadership with a focus on team-building, problem-solving and cross-functional collaboration. Demonstrated enthusiasm for building productive relationships with key stakeholders and leadership. Advanced analytical and reporting skills, with the ability to deliver on return on marketing investment (ROMI) metrics Excellent communication skills with the ability to simplify complex topics into clear and easily understandable messages.

Preferred Skills

MBA in Marketing is a plus. Proven ability to build, manage and collaborate with globally distributed teams. Experience managing end-to-end marketing efforts for a high-growth technology company. Strong external partner relationships to support marketing strategy / organizational goals. Experience operating in a lean environment and optimizing resources for the initiatives that drive the biggest organizational impact. Ability to excite and motivate teams toward a collective vision globally. Demonstrated acumen in B2B strategy execution.

Zones Offers a Comprehensive Benefits Package

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.

At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you #J-18808-Ljbffr

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