Senior Digital Marketing Manager

3 weeks ago

Princeton, United States Certara USA, LLC Full time

The Senior Digital Marketing Manager will partner with the

marketing

team to implement and

maintain

an optimized lead flow and

enhanced digital experience for our

key

buyer

personas

. The person in this role needs to have the ability to

connect the dots between all digital platforms (website,

marketing automation and CRM,

SEO,

Advertising, Social

etc

.

)

along with the

knowledge

to shepherd the

specialists working on these digital experiences

to deliver a

streamlined buyer

experience

that results in a higher lead to opportunity conversion rate

.

As a result

,

buyers and clients

should have a seamless

digital experience

from

receiving the right

content

at the right time

and

in the right place. This position will work with key partners and stakeholders to understand and build digital touchpoints within a prospect and customer journey,

build

and

optimize

web content and bring to life other campaign lead initiatives. This role requires an individual w

ith

marketing

tech skills to execute the work and work

cross-functional

ly

to connect to business goals, proactively improve upon existing web content, and drive conversion through testing and data/analytics. The ideal candidate is proactive in all aspects of the role and

possesses

an

excellent ability to communicate clearly and concisely, both verbally and in writing. Overview

The Senior Digital Marketing Manager will partner with the

marketing

team to implement and

maintain

an optimized lead flow and

enhanced digital experience for our

key

buyer

personas

. The person in this role needs to have the ability to

connect the dots between all digital platforms (website,

marketing automation and CRM,

SEO,

Advertising, Social

etc

.

)

along with the

knowledge

to shepherd the

specialists working on these digital experiences

to deliver a

streamlined buyer

experience

that results in a higher lead to opportunity conversion rate

.

As a result

,

buyers and clients

should have a seamless

digital experience

from

receiving the right

content

at the right time

and

in the right place. This position will work with key partners and stakeholders to understand and build digital touchpoints within a prospect and customer journey,

build

and

optimize

web content and bring to life other campaign lead initiatives. This role requires an individual w

ith

marketing

tech skills to execute the work and work

cross-functional

ly

to connect to business goals, proactively improve upon existing web content, and drive conversion through testing and data/analytics. The ideal candidate is proactive in all aspects of the role and

possesses

an

excellent ability to communicate clearly and concisely, both verbally and in writing.

Responsibilities

Lead Flow Optimization Lead flow optimization and enhancement of the buyers' digital experience. Ensuring that leads are followed up on effectively and how we can use automation to drive behavior. Must understand Opportunity stages, how leads are managed in Salesforce and

HubSpot

and

how to make improvements that ensure the expected outcomes. Understand the marketing channels driving site traffic and work with the marketing team to develop the shortest paths to conversion. Digital Buyer

Experience Oversight of buyer journey on all digital platforms including but not limited to the website,

hubspot

, salesforce, SEO, Google Ads, LinkedIn ads Provide

guidance to email, SEO, social, web and

advertising

specialist on best practices, testing

new ideas

and leaning into what is working best. Ensure that buyers and clients have the best digital experience and receive the right

content

at the right time to enhance

each stage

in

their decision

journey to

improve

conversion rates. Co-lead on new website development and oversee the overall website management and development post launch including hands on work updating website pages, a/b testing landing pages, continuously

monitoring

and optimizing the website working with SEO specialists

while adhering to branding standards & guidelines. Work closely with digital counterparts across Marketing to keep content

accurate

and engaging. Strive for continuous improvement

. Led the migration of Pardot to

Hubspot

and

formulate

buyer

role based

email nurture campaigns

and other

campaigns

to improve lead conversion rates. Analyze and Report Set Digital Marketing

KPIs

and

analytics

standards and reporting for all digital initiatives

and define

a

strategy to meet

these

goals

to improve engagement and lead generation in alignment with business goals

and

t

he

overall customer journey map Analyze data and

identify

opportunities to

optimize

performance and report insights A/B test campaigns to

optimize

content and provide insights around analysis. Analyze data and

identify

opportunities to

optimize

performance and report insights. Develop and implement digital indicatives plans based on data, business priorities, industry trends, and customer insights.

Qualifications

A

bachelors

degree is

preferred

along with 5+ years' work experience Technical

know-how

is a must

.

Experience in

hubspot

, salesforce and

word

p

ress

is

required

. Experience with Google Analytics is preferred

. Understanding of digital/website production best practices, information architecture, user experience, interaction design, visual design initiatives, analytics, A/B testing, development, QA, and how those pieces come together. Hands-on experience delivering web product, SEO, and customer story content Understanding of key web metrics and levers to pull to

optimize

experiences Ability to adopt a user's frame of mind and make recommendations that balance user experience and business needs Ability to thrive in a fast-paced, evolving environment Ability to understand and drive creative and technical conversations to action-oriented solutions Experience working with internal and external creative and digital delivery teams Must be a self-starter, highly motivated, able to "turn on a dime

",

think through problems to

come up with

innovative solutions and deliver against very tight deadlines while keeping a keen eye on detail and accuracy. Certara bases all employment-related decision on merit, taking into consideration qualifications, skills, achievement, and performance. We treat all applicants and employees without regard to personal characteristics such as race, color, ethnicity, religion, sex, sexual orientation, age, nationality, marital status, p regnancy, physical or mental condition, genetic information, military service, or other characteristic protected by law.

Certara is an Equal Opportunity Employer. Certara does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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