Senior Marketing Specialist

1 week ago

Bloomington, United States i-Health Inc Full time

Description

This is a full-time position working M-F from 8:30 am - 5:00 pm. This is a hybrid position which will involve working Tuesday and Wednesday out of our Corporate Office in Bloomington.

Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (i-Health), a group of local medical practices, owned and led by its physicians, on a mission to give patients more control over their healthcare. We have a comprehensive Medical, Dental & Vision Plan, Maternity Bundle, 401K with Profit Sharing, Tuition Reimbursement, Gym & Car Rental Discounts and more.

Brand Management

Maintain strong understanding of TCO's brand, strategic plan, marketing goals and objectives

Support global brand campaign planning and analysis (e.g. OOH media)

Develop, execute and manage campaign and promotional collateral for the TCO brand, and affiliate brands as needed

Lead integrated work with digital, content and creative teams to develop channel plans and campaign measurement

Provide creative/messaging direction, priorities and support as it relates to communication efforts for media and marketing materials in collaboration with marketing team members as well as agency partners where applicable.

Lead in managing the process and timeline for new creative projects. Lead in internal review process for client materials prior to external review.

Lead campaign recap and quarterly reporting efforts, ensuring analysis of both campaign and business performance through key performance metrics

Oversee management of web platforms for branded collateral and assets (Swag Shop, IOS, etc.).

Ensure brand compliance of TCO and affiliate brands.

Assist in brand & communication support for affiliate brands

Manage relevant agency/vendor relationships

Act as an event brand ambassador at client, partner and sponsor events.

Clinic and Physician Marketing

Serve as a strategic partner / liaison for TCO clinic operations leadership to deliver effect marketing plans that support business objectives

Support intake of new requests, develop effective strategic briefs and collaborate with integrated teams to kick off projects

Develops marketing plans and strategies for assigned service lines and specialty services; lead execution of campaigns to drive awareness and support volume growth

Lead new physician onboarding, marketing plans and material development

Support clinic marketing requests and special projects

Maintain strong, consistent communication between the Marketing team and key operations partners

Project Management

Lead in project coordination and management of clinic/operations client projects, strategic projects and events

Manage relevant TCO marketing budgets and assist in accounts payable.

All other duties as assigned.

Education and Experience Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Management or related area.

6- years of related work experience.

Knowledge, Skills & Abilities

Experience in marketing/communications, project management, media campaign, corporate branding/marketing, and/or brand management

Experience with integrated marketing programs (marketing collateral, digital assets community partnership, etc.) targeted to different consumer and corporate audiences

Ability to influence and build credibility with leadership on marketing strategies

Ability to simplify complex topics and data into meaningful, actionable plans

Excellent project management skills with the ability to effectively lead internal and external teams, meetings and groups

Excellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders

Excellent organizational and time management skills with the ability to manage varied projects simultaneously

Excellent problem-solving and analytical skills; ability to effectively collect, analyze, organize, distill and present information, and able to build consensus and find creative solutions

Self-motivated; ability to lead projects independently from concept to completion

Strong verbal and written communication skills with ability to continually focus on streamlined and effective communication efforts.

Ability to work collaboratively and effectively with other teams within and outside the organization

Strong writing, editing, and communication skills, with keen attention to detail

Ability to work collaboratively and effectively with other teams within organization

Strong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environment

Essential Requirements:

Ability to:

Comply with company policies, procedures, practices and business ethics guidelines.

Complete job required training.

Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.).

Demonstrate prompt and reliable attendance.

Work in the clinic, office or surgery center during business hours.

Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required.

Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines.

Communicate and interact in a respectful and professional manner.

Prioritize workload while being flexible to meet the expectations of the daily operations.

Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions.

Understand and execute a variety of instructions.

Effectively operate equipment and communicate on and operate the phone system.

Work independently with minimal supervision.

Travel to other work locations, if required.

Performance Expectations - i-Health's Core Values:

Integrity - Do the right thing and take responsibility for what you do and say

Service

- Consistently contribute to deliver an exceptional experience

Quality - Act with high purpose, committed effort, and skillful execution to exceed expectations

Innovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness

Teamwork - Be a part of the whole; support each other positively

Environmental Conditions:

Part-time remote work with required days in-office

Collaborate corporate office setting

Notes

Twin Cities Orthopedics is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.

This position description will be reviewed periodically as duties and responsibilities change.

Essential and Additional Job Functions are subject to modification.

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