Current jobs related to Senior Digital Marketing Director - Grand Rapids - The Ladders


  • Grand Rapids, United States Cavallo Solutions Full time

    Cavallo's Senior Director of Marketing will oversee the development and execution of a strategic marketing strategy focused on growth and brand awareness to ultimately deliver demand creation and capture. This role requires a visionary leader with a proven track record in marketing, team leadership, and cross-functional collaboration. A typical day for the...


  • Grand Rapids, Michigan, United States LaFleur Marketing Full time

    Job OpportunityJob Title: Senior DesignerJob Summary:LaFleur Marketing is seeking a highly skilled Senior Designer to lead the design strategy and implementation for clients in the highly regulated industry vertical. The ideal candidate will have a strong portfolio, excellent communication skills, and a passion for collaboration and human-centered design.Key...

  • Digital Marketing Lead

    2 months ago


    Grand Rapids, United States CURE International Children's Hospitals Full time

    Job DescriptionJob DescriptionDo you love deploying engaging digital strategies and designing meaningful digital communities through powerful audience interaction? CURE International Children's Hospitals is seeking an experienced and driven senior-level digital marketing leader to join our team. This role is ideal for a digital marketing professional who...


  • Grand Rapids, MI , USA, United States CURE International Children's Hospitals Full time

    Senior Digital Marketing LeaderCURE International Children's Hospitals is seeking a seasoned digital marketing professional to lead our digital marketing efforts. As a Senior Digital Marketing Leader, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our organization's mission and goals.Key...


  • Grand Rapids, MI , USA, United States CURE International Children's Hospitals Full time

    Senior Digital Marketing LeaderCURE International Children's Hospitals is seeking a seasoned digital marketing professional to lead our digital marketing efforts. As a Senior Digital Marketing Leader, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our organization's mission and goals.Key...


  • Grand Rapids, United States tesa SE Full time

    Are you ready to revolutionize tape with us? At tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference! We are looking to add a Digital...


  • Grand Rapids, Michigan, United States tesa SE Full time

    Revolutionize Tape with UsAt tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference.We're seeking a Digital Marketing Specialist to join...


  • Grand Rapids, Michigan, United States tesa SE Full time

    Unlock Your Potential as a Digital Marketing Specialist at tesa SEAt tesa SE, we're not just a company - we're a community of innovators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers. We're passionate about making a...


  • Coon Rapids, Minnesota, United States Adams Publishing Group LLC Full time

    Job Title: Digital Marketing DirectorAdams Publishing Group LLC is seeking a highly skilled Digital Marketing Director to lead our digital revenue sales efforts and mentor our local advertising sales team.Key Responsibilities:Manage digital marketing solutions and services for the region, including daily harvesting of new business opportunities.Coach and...


  • Grand Rapids, Michigan, United States RocketLevel Full time

    About RocketLevelRocketLevel is a leading provider of digital marketing solutions for small businesses. Our mission is to empower local communities to thrive by helping businesses succeed.We're looking for a highly motivated and skilled professional to join our team as a Account Executive. As a key member of our sales team, you will be responsible for...


  • Grand Rapids, Michigan, United States Reflect Digital Limited Full time

    About the RoleWe are seeking a highly skilled Senior Paid Media Executive to join our team at Reflect Digital Limited. As a key member of our Paid Media department, you will be responsible for driving the success of our clients' digital advertising campaigns.Key ResponsibilitiesDevelop and execute comprehensive paid search strategies to achieve client goals...

  • Senior Designer

    2 weeks ago


    Grand Rapids, United States LaFleur Marketing Full time

    Job DescriptionJob DescriptionWho We Are:LaFleur Marketing has a vibrant workplace culture - We are a growing team of marketing professionals that embrace differences and learn from them. LaFleur encourages its team members to think, question, and improve themselves and our services. We tie everything we do back to our core values: We commit to excellence,...


  • Grand Rapids, Michigan, United States Trinity Health - IHA Full time

    Job SummaryWe are seeking a highly skilled Marketing and Communications Director to join our team at Trinity Health - IHA. This is a key leadership role that will be responsible for developing and executing marketing plans, communication and public relations activities to achieve our strategic vision.Key ResponsibilitiesLeadership and StrategyRepresent the...


  • Grand Rapids, Michigan, United States RocketLevel Full time

    About RocketLevelRocketLevel is a leading provider of digital marketing solutions for small businesses. Our mission is to empower local communities to thrive by helping businesses grow through effective marketing strategies.We're looking for a highly motivated and skilled individual to join our team as a Account Executive. As a key member of our sales team,...


  • Grand Rapids, Michigan, United States Clipper Magazine Full time

    About the RoleWe are seeking a highly motivated and results-driven Media Sales Representative to join our team at Clipper Magazine. As a Media Sales Representative, you will be responsible for developing and executing integrated marketing campaigns that drive results for local businesses.Key ResponsibilitiesDesign and execute innovative marketing campaigns...

  • Digital Media Intern

    4 weeks ago


    Grand Rapids, United States AEG Full time

    The Grand Rapids Griffins are seeking a talented individual to join our social media team. This position of Digital Media Intern will primarily assist in capturing memorable moments of fans and game play. This will be a hands-on internship providing the intern with a chance to gain experience in their field of social media for a professional sports...

  • Digital Media Intern

    4 months ago


    Grand Rapids, United States AEG Full time

    The Grand Rapids Griffins are seeking a talented individual to join our social media team. This position of Digital Media Intern will primarily assist in capturing memorable moments of fans and game play. This will be a hands-on internship providing the intern with a chance to gain experience in their field of social media for a professional sports...


  • Grand Rapids, United States Progressive Companies Full time

    Charlotte, NC, USA ● Detroit, MI, USA ● Grand Rapids, MI, USA Req #357 Monday, September 16, 2024 Make an Impact Progressive Companies has a practice-led, client leadership focus that consistently delivers on its brand promise, purpose, and values. The Director of Marketing and Communication is responsible for developing a clear and coordinated approach...

  • Senior Agile Coach

    6 days ago


    Grand Rapids, Michigan, United States Randstad Digital Full time

    About the RoleWe are seeking a highly skilled Senior Scrum Master to join our team at Randstad Digital. As a key member of our project delivery team, you will be responsible for ensuring the successful delivery of projects by facilitating effective collaboration and communication among team members.Key ResponsibilitiesFacilitate daily Scrum meetings and...


  • Grand Rapids, United States Our Daily Bread Ministries Full time

    Job DescriptionJob DescriptionPosition Summary:Assist in ensuring complete, thorough, and successful alignment of marketing projects with the ministry’s strategic goals: coordinate the workflow of marketing projects, including project intake and closing, data information and reporting, and global content sharing.Essential Functions:Coordinate the capacity...

Senior Digital Marketing Director

3 months ago


Grand Rapids, United States The Ladders Full time
Title: Senior Digital Marketing Director

Primary Location: Grand Rapids

Employee Status: full-time, exempt

Estimated Hours/Week: 38

Remote: No

What You'll Get: (note varied offerings based on role and hours)
  • Weekly Pay
  • Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
  • Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
  • Retirement options like 401 (k) with company match and pension.
  • Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
  • Tuition reimbursement
  • To see a full list of our benefit offerings - check out this helpful guide
About this position:

LMCU is looking for an experienced Senior Digital Marketing Director who will work closely with the account executives, channel leaders, and LMCU business units to create an effective marketing conversion funnel helping meet the KPIs for the business units. The Senior Digital Marketing Director will be responsible for the company's digital marketing funnel, including the management email, marketing automation and digital media buys. This role is responsible for scaling cost-effective acquisition campaigns across social, search and native advertising. This role contributes to the overarching strategic marketing plans, using analytics to inform decisions and drive execution of campaigns against the credit unions goals. It also serves as a collaborative partner to our web and social media leaders.

What you'll do:
  • Lead a team overseeing marketing automation, including drip emails, conversion rate optimization, and analytics.
  • Serve as advisor to the marketing team and LMCU business leaders, leveraging data and insights to drive revenue through our digital channels.
  • Develop and execute digital marketing strategies to enhance brand presence, especially in new markets. Including digital ads, landing page optimization, retargeting, drip emails - all tied together in one campaign view and forwarded via workflows.
  • Implement AB/multivariate testing and optimization program to improve lead conversion. Partner with the Marketing Data Analyst to create dashboards and reports to measure effectiveness of digital marketing tactics. Use segmentation through P$ycle data and Audience Anywhere platform to reach our best audience for conversion by product targeting both members and nonmembers.
  • Develop a lead scoring strategy with an RFM model tagging prospects as lead, MQL, SQL and partner with the account executive/business unit sales for pipeline management and automation. Create a mining strategy to nurture prospects who aren't ready to move forward in the funnel by delivering quality financial educating marketing content, partnering with account executives and channel managers to develop.
  • Assist to calculate and manage the cost per acquisition and calculation of the lifetime customer value to ensure good fiduciary management of the digital budget.
  • Stay on top of digital marketing trends and overall market trends that may impact the conversion funnel. Partner with marketing leaders and IT to identification friction points in the funnel and partner in solving them to improve conversion rates.
What You'll Bring: You'll like this position if you have...
  • Minimum of 8 years of experience in a digital marketing or product marketing role.
  • Minimum of 5 years of experience in leading and managing marketing teams.
  • Minimum of 5 years of experience with vendor management.
  • Bachelor's degree in marketing, communications, e-commerce, merchandising or related field of study. Master's degree, preferred.
  • Strong analytical skills and ability to generate insights.
  • Experienced with Microsoft office suite.
  • Experience with SEM and SEO, Google Analytics, Google Console.
  • Familiar with social media campaigns, content management systems and digital marketing tactics.


Who We Are:

We're proud of our past, thrilled with our present, and couldn't be more excited about our future Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.

As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success - benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don't exist at traditional banks.

It's about always doing what's best and right for our members - it guides everything we do.

From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.

Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members' lifetime financial needs.

You'll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.

Have additional questions about the role?

You may email us at:

If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:

Call us at:

Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316

Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU's online application.

LMCU is an Equal Opportunity Employer