Marketing Specialist

2 weeks ago


Battle Creek, United States Rose Street Advisors Full time

Job Description

Job Description Description: Our client is looking for a Marketing Specialist with expertise in digital marketing strategies and expertise in the business-to-business in the industrial machinery market.

Responsibilities include: Prioritizes and develops relevant and engaging content, solves problems, and makes decisions. Analyzes websites for improvements and develops and implements link building strategy. Performs ongoing keyword research, including discovery, expansion, and optimization. Researches and analyzes competitor advertising links. Understands the importance of internal links finds the best locations and the best approaches to those links. Organizes and executes participation in trade shows, exhibitions, and industry events. Manages print advertising campaigns. Identifies, creates, analyzes, and measures trends and content to assess how well marketing initiatives are performing. Requirements:

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field. 5+ years of experience working in a business-to-business marketing, with a focus in industrial machinery or a similar business to business market. Proven record of success in driving lead generation, brand awareness, and sales growth. Knowledge of digital marketing strategies. Ability to create and measure key performance indicators. Experience in budgeting, resource allocation, and cost optimization.

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