Digital Content Specialist

1 month ago

Walnut Creek, United States Carollo Engineers Inc. Full time

Overview:
Carollo is a nationally recognized engineering firm that specializes in the planning, design, and construction of water and wastewater facilities. We are at the forefront of the water industry, and we are looking for motivated, talented people to help us meet the water needs of communities across North America.

This posting is scheduled to expire on 6/15/2024 if the position has not been filled prior to that date.

**Responsibilities**:
**Essential Duties and Responsibilities**
- Researches and proposes short
- and long-term digital content strategies.
- Identifies opportunities to promote strategic services and messages for multiple audiences, regions, and communications channels, including but not limited to web, podcasts, webinars, social media, videos, blogs, and more.
- Curates, writes, proofreads, and edits original and compelling content that supports business objectives and resonates with target audiences.
- Makes edits/revisions to AI-generated content when necessary.
- Evaluates requests for featured content and prioritizes compelling content that furthers Carollo’s strategic initiatives.
- Maintains an editorial calendar and collaborates with colleagues to ensure campaigns are coordinated across channels.
- Ensures technical accuracy and clarity of content.
- Builds relationships with internal experts and stakeholders.
- Develops and maintains a fundamental understanding of Carollo’s strategic initiatives, markets, service lines, and differentiators. Stays abreast of the latest news and events taking place across the company,
- Develops and maintains a high-level understanding of the water sector, including its various segments, technologies, and trends.
- Interfaces with Carollo’s creative agency on digital assets and campaigns.

**Website Management**
- Prepares content for web, including writing headlines and subheadings, editing copy, and identifying and formatting photos per website specifications.
- Creates and edits web pages in content management system.
- Applies SEO best practices when developing content.
- Assists with maintenance of company intranet homepage.

**Social Media**
- Increases Carollo’s visibility and audience engagement across social platforms.
- Maintains a content calendar.
- Schedules and manages all social content using a content management system.
- Prepares social media content, including writing copy and working with a designer for graphics.
- Suggests and maintains a repository of evergreen content to be used for marketing company initiatives.
- Maintains an ongoing understanding of trends and best practices across social platforms.

**Video / Podcasts / Webinars**
- Identifies opportunities for using video to enhance other marketing initiatives.
- Works with the team to coordinate strategies for developing, disseminating, and marketing digital video content. Supports Carollo staff in the preparation, marketing, scheduling, and production of virtual webinars, presentations, and workshops using MS Teams, Zoom, and other virtual event tools.
- Researches and maintains a fundamental understanding of best practices for digital video marketing.

Qualifications:

- Bachelor's degree in communications, journalism, marketing, or a closely related field.
- 5-10 years of related experience in digital communications, online communications, or online journalism.
- Knowledge and experience with content marketing, SEO, blogging, and social media best practices.
- Experience with common CMS platforms; experience with WordPress a plus.
- Ability to create clear, easy-to-navigate, informative, accurate, well-designed, and functional websites that provide web content consistent with the organization's message.
- Understanding of the fundamentals of user interface and user experience.
- Excellent and proactive research skills.
- Effective organizational, time management, and project management skills with the ability to prioritize work assignments, work collaboratively with others, and adjust schedules based on changing requirements.
- Stays current with emerging and state-of-the-art technical and other web-related equipment, requirements, and developments (for example, accessibility issues).
- Ability to meet deadlines. Strong performance accountability orientation, both in terms of following through on commitments and deadlines.
- Superior attention to detail and accuracy.
- Outstanding interpersonal communication skills.

Preferred Qualifications:

- Experience with WordPress and HootSuite.
- Experience in U.S. municipal market or environmental technologies sector.
- Understanding of audience personas.
- Possesses excellent AI generation skills.
- Has an eye for design, layout, and formatting.

Pay Range:
$70,000 to $85,000 annually. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employe

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