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Trade Marketing Manager
2 months ago
Job Description
Job Description
Schedule: Monday-Friday 9 to 5
In-Office Edison, NJ location
We are seeking a dynamic and strategic Trade Marketing Manager with Food Industry experience to join our team. As a Trade Marketing Manager, you will play a crucial role in developing and executing marketing strategies that drive growth and brand visibility tailored to the retail distribution channel. This position requires a unique blend of analytical skills, creativity, and a deep understanding of both the company's products and the dynamics of the market.
Responsibilities include but not limited to:
· Design and implement with the marketing team impactful trade marketing campaigns to increase brand awareness, product visibility, and sales within the trade channel.
· Develop and produce effective POS materials, sales collateral, and merchandising tools to support trade activities and to enhance product visibility at the point of purchase.
· Collaborate with cross-functional teams to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget.
· Work closely with the sales team to ensure seamless execution of trade promotions and initiatives.
· Collaborate with key trade partners and distributors to develop joint marketing plans and promotional activities.
· Conduct market analysis and analyze market trends, competitor activities, and consumer insights to identify opportunities and threats in the trade channel.
· Identify areas for improvement and implement changes to enhance overall trade marketing performance.
· Utilize data analytics to measure the effectiveness of trade marketing initiatives and provide regular reports.
· Monitor and evaluate the performance of trade programs, making data-driven recommendations for optimization.
· Coordinate promotional activities and events in collaboration with business partners.
Maintain customer relationships for future purchases.
Cultivate programs that ensure products see in-store.
Developing advertising plans, including writing copy and selecting images for print ads
Preparing presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/review meetings.
Qualifications:
Bachelor’s degree in Marketing, communications or business
Proven experience in Food Industry Trade Marketing / Business Development campaign delivery and management
Strong knowledge of consumer industry
Ability to forecast a number of tools and work with sales reps to accurately determine the trade needs for the US market
Strategic approach with operational capability
Experience analyzing large amounts of date and trends
Ability to think critically and creatively
Excellent communication and presentation skills
Creative thinking and problem-solving abilities
Benefits:
- Medical, Vision and Dental Insurance
- 401K Plan with company match
- Paid Time Off
Colavita USA, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Company Description About Colavita
Family-owned Colavita USA LLC, headquartered in Edison, NJ, has been importing and distributing Colavita Extra Virgin Olive Oil for over 30 years. Colavita Extra Virgin Olive Oil is recognized as the #1 Italian Brand in the United States and has earned awards and accolades from renowned cooking publications such as Fine Cooking and Cook’s Illustrated and general-interest magazines like Men’s Health. Colavita authentic Italian specialty products, including durum wheat semolina pasta, a full selection of balsamic and wine vinegars, traditional and organic pasta sauces, and olive-canola blended oils are the ingredients of choice for chefs in home, restaurant, and professional kitchens.
Company Description
About Colavita\r\rFamily-owned Colavita USA LLC, headquartered in Edison, NJ, has been importing and distributing Colavita Extra Virgin Olive Oil for over 30 years. Colavita Extra Virgin Olive Oil is recognized as the #1 Italian Brand in the United States and has earned awards and accolades from renowned cooking publications such as Fine Cooking and Cook’s Illustrated and general-interest magazines like Men’s Health. Colavita authentic Italian specialty products, including durum wheat semolina pasta, a full selection of balsamic and wine vinegars, traditional and organic pasta sauces, and olive-canola blended oils are the ingredients of choice for chefs in home, restaurant, and professional kitchens.
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