Consumer Experience Strategist, CRM

3 weeks ago

Miami, United States Publicis Groupe Full time

Company Description

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupes agencies are present in over 100 countries around the world.

We are fully remote due to COVID19, but expect to return to the office in the future, candidate must be local or willing to relocate to Miami, FL.

Job Description

Overview

The ideal candidate will have a strategic mindset with the ability to effectively partner with our clients and internal teams to deliver deeper data-driven marketing strategies. A varied background within marketing technology, customer experience, or closed-loop marketing is required. You will lead a broad range of projects to develop and enhance the consumer experience, operating, and technology strategies; and will assume the role of the clients trusted advisor from ideation to implementation.

Role Objectives

Product Management: Leverage your marketing technology expertise to evolve our clients capabilities and streamline experiences that differentiate the brand and delight customers. In partnership with your internal team, translate these opportunities into strategic recommendations and tactical enablement plans informed by customer insights and performance metrics.

Customer Experience Strategy: Activate the product roadmap by developing and implementing CX programs across email, push, web, app, and other channels that align to key moments of opportunity within the customers journey based on business KPIs and priorities.

Program Management: Partner with client and senior internal stakeholders to operationalize the product roadmap and customer experience strategy while negotiating project scope, defining implementation tasks and approach, identifying and mitigating risk, and managing client expectations. Support leadership in ensuring alignment between development milestones, business requirements, and digital experiences.

Present project recommendations and solution designs to agency and client stakeholders. Communicate complex solutions of technologies and services using a simple and straightforward style

Qualifications

Minimum Qualifications

Spanish fluency is a plus

2+ years of work experience in product management, marketing technology or digital consumer experience services

Exposure to digital, interactive, and some traditional/direct marketing (omni-channel and/or customer experience strategy experience a plus)

Exposure to marketing campaigns across web, social, mobile or email

Hands-on experience working with a wide range of technology solutions powering cross-channel campaigns, next best experience personalization or ad-tech/media audience integration.

Experience with Oracle Marketing Cloud (Responsys), Salesforce (ExactTarget) or other similar enterprise customer contact platform

Ability to develop a strategic capabilities roadmap communicating the dependencies between digital experiences and technology delivery

Strong strategy and analytics skills, with an advanced understanding of success metrics. Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies

Excellent verbal and written communication and presentation skills

Strong business acumen with the ability to work with senior leaders across the agency and client organizations

Proven analytical and problem-solving skills

Self-motivated, organized and flexible

Additional Information

All your information will be kept confidential according to EEO guidelines.

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