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Senior Manager, Category Marketing
2 months ago
This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office.
The Senior Manager of Category Marketing is a strategic day-to-day leader focused on driving revenue across key product categories for the Enterprise: Murphy USA and QuickChek brands. This marketing expert will collaborate with cross-functional teams to develop and execute effective campaigns leveraging a deep understanding of the industry and the brands to deliver results across key categories: Fuel, Merchandising (Center Store), and Food & Beverage. The Sr. Manager will collaborate closely with immediate peers in Consumer Insights and Marketing Intelligence, as well as cross-functionally with Loyalty, Product (App, Website), and Marketing Activation. A key partner to key P&L leaders, the Sr. Manager, Category Marketing will have solid business acumen enabling them to effectively advocate for key businesses across the Enterprise.
PRIMARY DUTIES & RESPONSIBILITIES
•Identifies key marketing objectives for each of the key business categories - Fuel, Merchandising (Center Store), and Food & Beverage - and develop the marketing plans to be executed across channel partners (in Loyalty, Product, and Marketing Activation)
•Collaborates closely with Fuel, Merchandising, Food & Beverage, and S&O teams to deliver increasing value to the customer, partnering with Consumer Insights & Marketing Intelligence peer to feed categories with relevant consumer, shopper, category, and industry (including competitive) insights
•Partners with business owners in key categories on top-to-top brand partnership and collaboration opportunities, ensuring Marketing opportunities for the MUSA customer are identified and optimized
•Provides guidance and direction to cross-channel partners including CRM, Marketing Activation, internal Communications teams, Merchandising, etc.
•Functions as primary marketing point of contact for category day-to-day contacts
•Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
•Advocates for Category Marketing function across specific brands and cross-Enterprise by developing strong internal relationships
QUALIFICATIONS
•8+ years of experience in Marketing, Business, or related field (Master's preferred)
•Proven experience in Category, Merchandising, or Integrated Marketing, preferably within relevant product categories
•Omnichannel marketing experience (brick-and-mortar, digital, mobile)
•Success leading complex projects across highly matrixed organizations
•Partnership skills, with ability to influence cross-functional teams
•Analytical mindset and data-driven decision-making
•Excellent written and verbal communication skills
•Strong presenter, able to convey a story as well as present and defend a pitch
•Meticulous and highly organized with strong project management capabilities
•Advanced Excel and PowerPoint skills required
•Proactive with a self-starter mentality, strong collaborator and collaborative nature
•Strong curiosity and eagerness to learn, demonstrates a growth-mindset
•Ability to adapt with shifting priorities and comfortable with ambiguity
