Senior Specialist, Lead Generation
2 weeks ago
The
Sr. Specialist
,
Lead Generation & Marketing Campaigns will
be responsible for
optimizing
omni
channel
marketing campaigns
and
the lead
generation
center of excellence
.
In this role you will help plan and
enhance
marketing campaign
s
across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency,
provide
input on targeting and audience strategies, as well as
track and
monit
or
lead performance and
optimize
marketing
a
sales lead handoff
.
KEY RESPONSIBILITIES:
Responsible for
analyzing and
optimizing
the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Responsible for tracking,
reporting
and analyzing
lead funnels, lead revenue and development/automation of regular reports
through
Salesforce.com
Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (
Google/
Marketo
), statistical analysis tools, and campaign management software tools.
Evaluates customers' online behavior and
provide
insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multi-variate tests, communicate results and
provide
recommendations.
Creates PowerPoint presentations to
provide
market and consumer insights to other marketing and sales departments.
SCOPE:
Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization,
processes
and customers. Good judgment, strong analytical ability, evaluation,
originality
and ingenuity
required
to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required
.
COMPLEXITY:
Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.
SUPERVISION:
Receive minimal instruction on day-to-day work and general instruction on new projects or assignments
.
May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.
MINIMUMWORK EXPERIENCE:
Typically
5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.
PREFERRED EDUCATION:
Typically
a
Bachelor's Degree
or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be
required
to advance.
GENERAL SKILLS &COMPETENCIES:
High
proficiency
with tools, systems, and procedures
Good planning/organizational skills and techniques
Good decision making, analysis and
problem solving
skills with ability to multi-task
Strong verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Good conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company, begin to build partnerships externally
Resolve complex issues in effective ways
SPECIFIC KNOWLEDGE & SKILLS:
Minimum of
5
+ years' experience in
digital
marketing
Strong organization skills and ability to manage multiple projects and work with multiple business partners.
Working knowledge of Excel
,
Salesforce.com and
Tableau
Track record
of using data and insights to drive change and implement new initiatives
Strong communication
skills, ability to clearly articulate insights to a wide range of audiences.
Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
Intellectual curiosity, flexibility, and high attention to detail
PERFORMANCE REQUIREMENTS:
Typically, to advance to a new job level, TSMs must
demonstrate
professional behavior and should consistently be at the high-end of
meets
expectations or consistently
exceed
expectations.
TRAVEL
/
PHYSICAL DEMANDS:
Travel typically less than 10%.
Office environment. No special physical demands
required.
The posted range for this position is $71,993 to $125,987 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.
This position is eligible for a [bonus/incentive] not reflected in the posted range.
Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of r ace, color, r eligion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, s ex, s exual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
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