Growth Marketing Manager

2 weeks ago

Dallas, United States Perry Weather Full time

Perry Weather is looking for an experienced and highly driven Growth Marketer who thrives on solving unique business challenges. In this role, you will be a critical player in scaling our marketing programs and testing new channels that will have a BIG impact on our bottom line. This person should not only be a creative problem solver, but should feel comfortable taking calculated risks and testing out hypotheses in order to uncover the most effective strategies that drive pipeline growth.

As our first Growth Marketer, you will experiment, analyze, and experiment again You will be a core member of our marketing team, building and evolving our marketing pipeline by setting up, analyzing, and optimizing campaigns and test pilots to effectively and efficiently acquire new customers.

The ideal candidate is results-driven with a history of exceeding program targets and can quickly adapt and learn new things in a startup environment. We're looking for someone with a combination of analytical, creative, and drive with strategic thinking skills.

This position will report to the Head of Marketing.

What you'll do:

  • Own the growth and performance marketing strategies and execution for the entire funnel
  • Deploy campaigns that drive new customer ARR pipeline across paid and organic channels
  • Create hypotheses to test channels, audiences, and messages in order to scale qualified pipeline
  • Define acquisition strategies, define success KPIs, and oversee their implementation
  • Collaborate with marketing and creative teams to develop and test new program themes, including writing copy, identifying best practices for landing pages, and developing new creative iterations
  • Develop and execute multi-channel marketing campaigns to drive demand
  • Measure and analyze the effectiveness of marketing campaigns, and make data-driven decisions to optimize performance
  • Nurture leads with email marketing and lifecycle programs
  • Partner with the sales team to ensure alignment on program follow-up and conversion with an ongoing feedback loop
Requirements

What you'll need to be successful:
  • A proven track record of building and scaling efficient growth marketing programs, including paid, organic, and email
  • A growth mentality, with experience testing and scaling new channels (e.g., affiliates, partnerships, and influencers) to drive sales or a proven ability to learn, test, and scale new channels quickly
  • A mind for experimentation and curiosity, with the courage to ask "What if?" and question all assumptions
  • A combination of creativity and analytical skills to make small bets - testing channels, messaging, audiences, and more - to in order to maximize conversions and scale programs
  • Comfort working in a fast-paced startup environment with a high degree of autonomy
  • Adaptability and ability to problem solve and effectively prioritize workflow
  • 3-5+ years of growth marketing experience (preferably in B2B SaaS)
  • Experience owning a number (preferably marketing sourced ARR pipeline or ARR bookings)
  • Proficiency with HubSpot
Benefits

Why work at Perry Weather:
  • Casual, flexible work environment. Our office is located in the Oak Lawn neighborhood of Dallas, situated on the corner of Oak Lawn and Cedar Springs in The Centrum.
  • Comprehensive benefits. We offer competitive health insurance plans, 401(k), and a suite of voluntary benefits
  • Engaging culture. Weekly all-hands, fun events like Fair Day, monthly lunch-and-learns, happy hours, and more
  • Grow with us. We're growing rapidly, and yet we have a massive amount of work and opportunity ahead

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