Marketing Advisor

1 month ago

Bloomfield, United States Cigna Full time
This is a temporary role through Magnit Global with one of the world's leading health insurance companies.

Role Summary: Customer Lifecycle Marketing Campaign Advisor

The Customer Lifecycle Marketing Center of Excellence (COE) is focused on developing sustained relationships between Cigna Healthcare and our customers. We are a full end-to-end marketing function that marries traditional marketing lifecycle activities to our customers' health journey needs that is focused on outcomes rather than output This role is a part of our campaign management team responsible for partnering on the campaign strategy and implementing omni-channel customer campaigns using various marketing technologies. s

Key Functions:
  • This dynamic role is central to the success of Cigna Healthcare's campaigns using your knowledge of marketing, our customer data, and campaign management systems to strategize, create, target, and launch communications to our customers.
  • You should have the ability to wear multiple hats and work with many different types of teams and individuals - this role is not your typical "follow steps A-Z" to execute a campaign, although you need to be able to execute flawlessly using multiple tools. You'll be empowered to own more than just the campaign delivery, but be involved in strategy, lifecycle marketing, brand discussions, etc.. You must have the aptitude and desire to expand your skillset and you'll be given the opportunity to lean into different areas of interest with extra focus on topics that excite you.
  • In this role, it will be important to communicate effectively and think critically about the work being done = "Is this the best way to do this? are we targeting the right customers? How can we make this campaign better?" Marketing and insight should drive all decisions and be the backbone for the purpose of campaigns and you'll be empowered to help inform on how we should be running our campaigns.
Opportunities
  • The chance to be involved in a high-priority Center of Excellence within The Cigna Group's marketing organization working in a fast-paced, fun, and collaborative environment.
  • Opportunities to learn various marketing technologies and tools, including data platforms, project management software, email solutions, etc.
  • Be influential in this position - you will be encouraged to get creative and understand the purpose of what the requestor is trying to achieve and help them apply best practices and learnings from other campaigns.
  • Regular 1:1 sessions with your manager and opportunities for more senior skip-level meetings.
  • Opportunity for future consideration for full-time roles and positions on the extended team.
Ideal Candidates Will Offer
  • Minimum 5-7 years of customer direct marketing experience with an emphasis on campaign development and management experience. Healthcare experience is a plus, but not required.
  • We value people with some SQL experience, and familiarity with different data platforms and data structures as they enable the use of our CDP platform to design and implement campaigns that meet the business needs.
  • A fundamental understanding of working with HTML, including working with various email send providers (ESPs); familiarity with HTML best practices for optimal delivery and customer interaction, and experience with developing campaigns with dynamic content tailored to specific subsets of customers.
  • You have a love for accuracy and attention to detail - understanding our customers' preferences and privacy is necessary to ensure our communications reflect those needs.
  • You're a rock star when it comes to strong communication skills, and you understand the importance of internal customer service. These talents are vital to growing relationships with our stakeholders and working as partners to achieve a successful outcome.
  • You should possess strong project management skills to guide the campaign implementation, work in a project management tool, and be comfortable sharing best practices and common procedures with fellow campaign advisors on the team.
  • You should love collaborating and working together with teammates and business partners to brainstorm creatively and come up with effective solutions.
  • Utilize a Proactive approach - you will be expected to initiate tasks on your own with minimal guidance, giving you the freedom to manage your work in a fast-paced, changeable environment with shifting priorities at times.
  • Experience with an assortment of direct marketing platforms is a plus (such as RedPoint, Teradata, Salesforce, etc).
  • You can recall your past marketing experience and convey ways that the Customer Lifecycle Marketing COE can more effectively measure our campaigns to drive reductions in cost, increase revenue, and drive customers to take the desired actions of the communications we send.
Non-negotiable skills:
  • Direct Marketing Experience
  • communicate effectively
  • manage time and multiple projects appropriately.
Education:
  • Bachelor's Degree required, with a preferred focus on Marketing, Business, or Computer Science
  • 5+ years of customer campaign implementation experience. Healthcare experience is a plus.
  • Direct marketing experience is greatly preferred.
Schedule Notes:
  • Flex or Work at Home depending on the candidate's location.
  • Open to remote candidates working EST.
Hourly Pay Rate Range (dependent on location, experience, and expectation):
  • The pay range that Magnit reasonably expects to pay for this position is: $38.79/hour-$51.72/hour
  • Benefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met).

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