​Brand Strategy Advisor

Found in: Talent US C2 - 7 days ago

Bloomfield, United States The Cigna Group Full time

Brand Strategy Advisor - Enterprise Brand Marketing

Position Summary:

Join an influential team where you will help accelerate the growth and reputation of two leading healthcare brands. As a brand strategy advisor, you will apply strategic, analytical, and creative thinking to solve challenging brand issues: supporting the delivery of brand strategy, brand architecture, positioning, along with awareness and reputation building for both Cigna Healthcare and The Cigna Group to fuel business growth.

We are looking for a self-driven, action oriented creative thinker and brand strategist who can bring new ideas to the team, network and collaborate across marketing and with our business partners, and flawlessly lead and execute multiple priority projects.

This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities. The ability to think in terms of “systems”, solving problems in wholistic and repeatable ways, is a plus Responsibilities include analyzing client and consumer insights, crafting plans and briefing our creative teams and developing guidance to promote our companies across various channels. This position also supports a large brand implementation across the enterprise, bringing the new brands to life within major touchpoints including digital, social, sales and customer collateral.

Key accountabilities include:

  • Implementation of new brand identities across the enterprise
  • Providing strategic brand recommendations on key enterprise initiatives
  • Interface with internal and external partners in coordination of brand projects
  • Support creation of, and insight extraction from, research to have a data driven approach to drive brand strategy, business growth and success
  • Elevate the new brand narrative and identity, partnering with our creative teams and agencies to ensure consistent application
  • Define positioning and messaging across various go-to-market and brand relationship situations
  • Serve as a thought leader within the organization, partnering with teams across the company to provide clear decisions and guidance on brand needs and application. This often includes creating and hosting bespoke workshops to tackle brand strategy opportunities
  • Partner within Brand Management team to ensure consistent application of the brand and to coordinate brand guidance
  • Lead and support strategic assignments
  • Perform other duties and/or special projects as assigned

Experience and Competencies should include:

You must be highly motivated, driven to succeed and have demonstrated expertise in a highly matrixed environment. You are an accomplished Brand Strategist who is a strategic thinker, problem solver, creative person who can distill complex situations into clear guidance and who understands the big picture.

  • Demonstrated experience navigating a dynamic corporate environment and a self-starter who builds partnerships and proactively pitch opportunities for the brand strategy team to partner and elevate the brand strategy within the enterprise
  • 4-6+ years of experience in brand strategy or related field
  • Strong ability to distill strategy and brand team perspectives into executive summaries and strategy documents for others to understand
  • Attention to detail, action and task oriented to get projects started and completed on deadlines
  • Ability to influence teams and leaders to live the brand though actions, experiences, services based on brand behaviors and beliefs
  • A passion for problem solving, creative expression, and improving the way companies relate to clients and customers
  • A curiosity and willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas and strategy
  • Experience with brand/marketing strategy for B2C and/or B2B with messaging to multiple target groups
  • Experience collaborating and scoping projects with agencies and creative resources (internal/external)
  • Experience in leveraging data and research to inform strategy and execution
  • Persuasive storyteller and original thinker
  • Knowledge of the creative campaign and media process
  • Well-honed communication skills and experience working with and presenting to senior leaders, enabling the partnership with others to effectively inform and influence while building trust
  • Experienced in anticipating, understanding, and meeting the needs of internal and external stakeholders
  • Ability to translate business strategy and goals into brand strategy and liaison with communications, marketing and creative teams to bring it all to life
  • Strong business and financial acumen; experience creating zero-based budgets and proving cases for corporate investment in strategic projects in support of the brand strategy
  • Ability to create and manage budgets to fund brand strategy initiatives, partnering with internal teams to identify key efforts and create business cases for investments that fuel the brands
  • Writing skills and ability to create strategic frameworks
  • Presentation skills and ability to distil complex information into executive summaries
  • Experience working in a matrixed environment and presenting decisive recommendations
  • Ability to effectively manage multiple projects and priorities simultaneously and execute with ambiguity
  • Able to work independently and as part of a collaborative group
  • Effective under pressure
  • Experience in Healthcare is preferred, an interest in understanding the US healthcare system is a must
  • Ability to work from a Cigna office 50% of the time

Preferred Locations: Hybrid: St. Louis MO, New York City NY, Bloomfield CT or Philidelphia, PA. Will consider other locations, depending upon experience.


  • Business Communications Advisor

    Found in: Talent US C2 - 7 days ago

    Bloomfield, United States The Cigna Group Full time

    Cigna Healthcare is seeking a strategic and consultative communications professional to join the U.S. Employer business communications team. This individual will support senior leader and internal communications for the U.S. Employer business segment, and support key communications initiatives for the U.S. Employer business.A successful candidate will be a...

  • Data Catalog and Business Metadata Advisor

    Found in: Talent US C2 - 7 days ago

    Bloomfield, United States Expedite Technology Solutions Full time

    Work with data governance products to assist Product Owner(s) with guiding functionality and content development with our business and engineering partners. Works daily with our delivery team partners to gain functionality to harvest technical metadata. Works daily with our data stewards and data owners to onboard and train on data governance platforms and...

  • Head of Marketing

    6 days ago

    Bloomfield Hills, United States CareerBuilder Full time

    The Head of Marketing is a strategic leadership role responsible for overseeing all aspects of marketing activities within the organization. Reporting directly to the CEO, the Head of Marketing plays a pivotal role in developing and executing marketing strategies to drive business growth, enhancing brand awareness, and ensuring the company's competitive...

  • Business Development Associate

    7 days ago

    Bloomfield, United States Pristine Management Group Full time

    We're seeking top talent for one of the most rapidly growing marketing and advertising teams in the nation. Local startups and national brands alike call on us to launch new products and services, acquire new customers, and help with existing customer retention through our innovative marketing and advertising campaigns. We are dedicated to delivering...

  • Director of Engineering

    2 weeks ago

    Bloomfield, United States LiquidPiston Full time

    Job DescriptionJob DescriptionAs the Director of Engineering, you will be a pivotal leader in our company, overseeing all engineering functions and playing a crucial role in bringing our revolutionary rotary ‘X’ HEHC engine design to commercialization. Collaborating closely with company management, technical advisors, and the broader engineering team,...

  • Director of Engineering

    7 days ago

    Bloomfield, United States LiquidPiston Inc Full time

    As the Director of Engineering, you will be a pivotal leader in our company, overseeing all engineering functions and playing a crucial role in bringing our revolutionary rotary 'X' HEHC engine design to commercialization. Collaborating closely with company management, technical advisors, and the broader engineering team, your primary objective will be to...

  • Sr. Engineering Recruiter

    5 days ago

    Bloomfield, United States Connexion Systems & Engineering, Inc. Full time

    Job DescriptionJob DescriptionSummary:This person will play a key role in driving recruiting strategies, scalable processes, and act as the subject matter expert for all talent acquisition needs in the region. In this role you will partner with hiring managers and other cross functional partners to drive innovative talent acquisition solutions within the...

  • Area Project Controls Manager

    6 days ago

    Bloomfield, United States BrandSafway Full time

    Area Project Controls Manager Summary **Title:** Area Project Controls Manager **ID:** 2057812 **Location:** Bloomfield, CT **Job Function :** Operations Management Description **Job Title:** Area Project Controls Manager **Hours:** 8am to 5pm **_(Hours may vary depending on business needs)_** At BrandSafway, we know our employees are our greatest asset,...

  • Area Project Control Manager

    6 days ago

    Bloomfield, United States BrandSafway Full time

    Job Title: Area Project Controls ManagerHours: 8am to 5pm (Hours may vary depending on business needs) At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training and resources to be successful. Come join our growing team. We are looking for an Area Project Controls Manager. A leading provider of specialized...

  • Area Project Controls Manager

    1 day ago

    Bloomfield, United States BrandSafway Full time

    Job Title: Area Project Controls Manager Hours: 8am to 5pm (Hours may vary depending on business needs)At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training and resources to be successful. Come join our growing team. We are looking for an Area Project Controls Manager. A leading provider of specialized...

  • Area Project Control Manager

    3 days ago

    Bloomfield, United States BrandSafway Full time

    Job Title: Area Project Controls Manager Hours: 8am to 5pm (Hours may vary depending on business needs) At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training and resources to be successful. Come join our growing team. We are looking for an Area Project Controls Manager. A leading provider of...

  • Area Project Control Manager

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    Bloomfield, United States BrandSafway Full time

    Job Title: Area Project Controls Manager Hours: 8am to 5pm (Hours may vary depending on business needs)At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training and resources to be successful. Come join our growing team. We are looking for an Area Project Controls Manager. A leading provider of specialized...

  • Area Project Controls Manager

    6 days ago

    Bloomfield, United States CareerBuilder Full time

    Area Project Controls Manager Summary Title: Area Project Controls Manager ID: 2057812 Location: Bloomfield, CT Job Function : Operations Management Description Job Title: Area Project Controls Manager Hours: 8am to 5pm (Hours may vary depending on business needs) At BrandSafway, we know our employees are our greatest asset, which is why we give them the...

  • Automotive Technician

    Found in: Resume Library US A2 - 7 days ago

    Bloomfield Hills, Michigan, United States BMW Dealer Technician Opportunities Full time

    Job Description WHAT WE ARE LOOKING FOR Genuine interest in providing an exceptional customer experience. Friendliness, enthusiasm, reliability, with a positive "team-player" attitude. Strong work-ethic with the ability to work in a fast-paced, results-driven environment. Safe working knowledge of shop tools and equipment, 3+ years of dealership...

  • Technical Recruiter

    2 days ago

    Bloomfield Hills, United States Yoh, A Day & Zimmermann Company Full time

    Sr. Recruiter / Contract to hirePrimary role: Recruitment for FTE roles with a focus on Engineering related to the Automotive IndustryPartner with hiring managers and other cross functional partners to drive innovative talent acquisition solutions within the region.Develop a recruitment strategy, recruit, and help to hire top talent that will support company...

  • Technical Recruiter

    Found in: Appcast Linkedin GBL C2 - 3 days ago

    Bloomfield Hills, United States Yoh, A Day & Zimmermann Company Full time

    Sr. Recruiter / Contract to hirePrimary role: Recruitment for FTE roles with a focus on Engineering related to the Automotive IndustryPartner with hiring managers and other cross functional partners to drive innovative talent acquisition solutions within the region.Develop a recruitment strategy, recruit, and help to hire top talent that will support company...

  • Client Services Manager

    6 days ago

    Bloomfield Hills, United States FMR Full time

    Job Description Job Description FMR is a trusted resource to some of the world’s most admired brands. We've provided solutions for some of the largest digital and database integration projects in the automotive industry, one of the most complicated landscapes to manage successfully. We’re effective and we’re fast. When speed-to-market, cost and system...

  • Sr. Recruiter

    4 days ago

    Bloomfield Hills, United States Randstad Sourceright Full time

    Remote only candidates will not be considered Job type: Contract to hire Start date: As soon as onboarding initially through May 5, 2024 Worksite: Must be able to work 3 days a week onsite in Bloomfield Hills, MI (T, W, TH) Primary role: Recruitment for FTE roles with a focus on Engineering related to the Automotive Industry This person will play a key...

  • Project Coordinator

    7 days ago

    Bloomfield Hills, United States Reverie Full time

    Job DescriptionJob DescriptionAbout the Position: Join our dynamic team at DSC as a Project Coordinator I, where you will play a pivotal role in revolutionizing foam engineering and shaping the future of the sports and footwear industry. This teammate will coordinate projects with major brands in the global footwear industry, including project scope, and...

  • Client Services Manager

    7 days ago

    Bloomfield Hills, United States FMR LLC Full time

    Job DescriptionJob DescriptionFMR is a trusted resource to some of the world’s most admired brands. We've provided solutions for some of the largest digital and database integration projects in the automotive industry, one of the most complicated landscapes to manage successfully. We’re effective and we’re fast. When speed-to-market, cost and...